EMT Practice Test

1. Question Content...

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Question1: How does contextual targeting work?

Question2: "Automatic placements" on the Networks tab displays:

Question3: Someone using Google Russian domain (Google.ru) changes the language to English on the
"preferences" page. This user may see ads targeted to:

Question4: If an advertiser improves the Quality Score of a keyword, this keyword may:

Question5: A bilingual user searches Google.com (the Google US domain) and has set Spanish as the proffered Google language. In order to target this particular user, which campaign language setting should an advertiser use?

Question6: Which is allowable in an AdWords image ad?

Question7: Which best describes the "Optimize" ad rotation setting in AdWords?

Question8: An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword. Which is the best bidding option for this advertiser?

Question9: As of May 2012, if the keyword "purple flowers" was running within your campaign as an exact match, the ad would be eligible to serve for which of the following keyword searches? (Choose two.)

Question10: Which is a benefit of search advertising with Google AdWords?

Question11: Which tool can be used if an advertiser wants to simulate Google searches, in order to see ho, geographic locations?

Question12: A client would like to see data in AdWords that includes clicks and impressions. Which is minimum account access level that can be granted that includes this information?

Question13: Which best describes contextual targeting?

Question14: It is important to identify special offers like "free shipping" before building an AdWords campaign in order to:

Question15: A benefit of Google AdWords image ads is that they:

Question16: The Google AdWords system rewards good Quality Score by

Question17: Which is a best practice for setting up a placement-targeted campaign?

Question18: Which formula represents how Ad Rank is determined on Google search?

Question19: Quality Score is calculated as a measure of:

Question20: If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?

Question21: An advertiser who decides to edit the location targeting of an ad can do this at the:

Question22: By monitoring ad campaign performance, an advertiser may obtain the information needed to:

Question23: Ads often show on Google with a fifth line of ad text, which includes the city or region targeted by a campaign. One reason this occurs is because:

Question24: One reason to set a cost-per-click (CPC) bid limit when using automatic bidding is to ensure that:

Question25: The Site and Category Exclusion Tool is used to exclude sites.

Question26: On which devices are mobile ads eligible to appear?

Question27: An advertiser is new to display advertising and wary about having their ads appear on social network and gaming is most effective in preventing their ads from serving on these types of websites?

Question28: One common reason an advertiser may optimize a campaign is to:

Question29: You can use the Contextual Targeting Tool to:

Question30: In order to see where their ads have shown on the Google Display Network, advertisers should:

Question31: Which AdWords settings are specified at the account level?

Question32: How can advertisers using click-to-play video ads grab the attention of their viewers?

Question33: Which best describes the way keywords and placements work together in an ad group to determine where ads are shown?

Question34: How are managed placements defined?

Question35: If your ad serving option is set to "optimize" and there are multiple variations of your text ads within the same ad group. AdWords will:

Question36: An online company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-Speaking users, which targeting option should be refined?

Question37: Which is a best practice for optimizing a display ad campaign?

Question38: The display ad builder reduces the need for image editing software by allowing advertises to:

Question39: Which is a benefit of Manager Defined Spend (MDS)?

Question40: Which is a factor that Google uses to target ads to users based on physical location?

Question41: You've been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold is to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

Question42: An advertiser wants to improve return on investment (ROI). The advertisement notices that users have often clicked on an ad without purchasing. After ensuring that keywords and ad text are highly relevant to one another, which is the best course of action for the advertiser to take?

Question43: An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

Question44: Which are the correct steps for setting up a campaign that will run on automatic placements only?

Question45: Placement-targeted and contextually-targeted ads compete for placement on pages across the Google Display Network on:

Question46: An advertiser wants to increase click through rate (CTR). Which would help to eliminate irrelevant impression?

Question47: Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

Question48: Your agency won four new clients. Three have the potential to track conversions and may consider an unlimited budget if ROI is positive. Which three? (Choose three.)

Question49: An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display. If both keywords and placements are added to the ad group, they would work together to:

Question50: Which is the best way to monitor the performance of a newly created video ad?

Question51: Amy, a new account manager at Bob's agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

Question52: Which formula does Google use to rank keyword-targeted ads on Google search?

Question53: A "first page bid estimate" is based on the keyword's Quality Score and the:

Question54: What type of bidding method is used to manage Image ads on the Google Display Network?

Question55: A key benefit of My Client Center (MCC) is that it allows:

Question56: An advertiser creates a new ad for an ad group that advertises diamond necklaces. To which page of the website should the ad's destination URL lead?

Question57: Jim's restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

Question58: A My Client Center (MCC) account functions primarily as:

Question59: An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

Question60: If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?

Question61: Suppose you've created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine where your ads might show?

Question62: Quality Score and Ad Rank are calculated:

Question63: What does the "Devices" targeting setting allow advertisers to do?

Question64: Which Google AdWords, advertises can:

Question65: When setting up an AdWords account, choose your currency and permanent time zone carefully because:

Question66: One reason an Active, Eligible keyword may not receive many impressions is because the keyword:

Question67: How often does the AdWords system run an auction to decide which ads to show on the Google search page?

Question68: What is a benefit of online advertising with Google AdWords?

Question69: To determine which ad language to target to a user, the AdWords system refers to that user's?

Question70: Which is a benefit that advertisers receive specifically from using managed placements?

Question71: What is a benefit of online advertising with Google AdWords?

Question72: In order for cost-per-click (CPC) ads and cost per thousand impressions (CPM) ads compete with each other in the same auction on the Google Display Network, AdWords system converts the CPC ad's bid to:

Question73: When resetting a password in AdWords, what should a user keep in mind?

Question74: Which might negatively affect the performance of a video ad on the Google Display Network?

Question75: In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

Question76: What best describes Enhanced Cost-Per-Click (ECPC)?

Question77: When a campaign is showing as "Pending" within AdWords, it is:

Question78: The ad rotation setting "Optimize" means that multiple ads within the same ad group will rotate evenly.

Question79: An advertiser using standard delivery notices at around 4 p.m. that the daily budget for one campaign has been reached serving for this campaign, but other campaigns are still running as normal. The most likely cause for this is that the:

Question80: Advertisers should use Google Website Optimizer when:

Question81: Location extensions can:

Question82: Why is it important to Google that AdWords ads be relevant to a user's search query?

Question83: How do managed placements on the Display Network work?

Question84: Which is true of negative keywords on the Google Display Network?

Question85: The main goal of automatic cost-per-click (CPC) bidding is to:

Question86: The maximum cost-per-click (CPC) bid is the:

Question87: Which is a best practice for creating effective ad text?

Question88: Which is a benefit of AdWords for search marketing?

Question89: A benefit of My Client Center (MCC) is the:

Question90: Which line of ad text would be disapproved based on Google's advertising policies?

Question91: The Opportunities tab with AdWords can be used to:

Question92: Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad be disapproved according to AdWords policies?

Question93: Which is the highest level of account access available in AdWords?