EMT Practice Test

1. Question Content...

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Question1: An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood ad position?

Question2: Which are the correct steps for setting up a campaign that will run on automatic placements only?

Question3: You are starting a new campaign with the goals of achieving positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

Question4: During campaign creation, advertisers can choose to place their ads on:

Question5: An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword. Which is the best bidding option for this advertiser?

Question6: One reason to set a cost-per-click (CPC) bid limit when using automatic bidding is to ensure that:

Question7: What's one of the main benefits of using ad extensions?

Question8: Quality Score is calculated as a measure of:

Question9: With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result - such as an online sale, registration, phone call or newsletter sign-up -we may:

Question10: Which might negatively affect the performance of a video ad on the Google Display Network?

Question11: Which best describes the "Optimize" ad rotation setting in AdWords?

Question12: "Automatic placements" on the Networks tab displays:

Question13: A best practice for optimizing ad text is to:

Question14: Which Google AdWords, advertises can:

Question15: By monitoring ad campaign performance, an advertiser may obtain the information needed to:

Question16: When resetting a password in AdWords, what should a user keep in mind?

Question17: What happens when a campaign consistently meets its average daily budget?

Question18: Which is a benefit of Manager Defined Spend (MDS)?

Question19: What happens when an advertiser sets a daily budget lower than the recommended amount, using the method?

Question20: Adding placements to an ad group:

Question21: On the Display Network, all keywords are considered broad match only. This means that you don't need to:

Question22: An online company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-Speaking users, which targeting option should be refined?

Question23: Which line of ad text would be disapproved based on Google's advertising policies?

Question24: The Opportunities tab with AdWords can be used to:

Question25: A benefit of My Client Center (MCC) is the:

Question26: The main goal of automatic cost-per-click (CPC) bidding is to:

Question27: If an advertiser improves the Quality Score of a keyword, this keyword may:

Question28: You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

Question29: An advertiser who appears prominently in natural Google search results should consider also running paid Google ads to:

Question30: How are managed placements defined?

Question31: When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

Question32: A prospective client with a flower delivery business serving only one state is intimidated by the global reach internet and does not think AdWords would be a wise business investment. Which AdWords features should be highlighted to address this concern?

Question33: What does the "Devices" targeting setting allow advertisers to do?

Question34: How are manual extensions different from automatic extensions?

Question35: An advertiser wants to increase click through rate (CTR). Which would help to eliminate irrelevant impression?

Question36: Which is a best practice for optimizing a display ad campaign?

Question37: When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

Question38: In order for cost-per-click (CPC) ads and cost per thousand impressions (CPM) ads compete with each other in the same auction on the Google Display Network, AdWords system converts the CPC ad's bid to:

Question39: The maximum cost-per-click (CPC) bid is the:

Question40: Which is the highest level of account access available in AdWords?

Question41: Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

Question42: Which client would you advise to use radius targeting?

Question43: The Google AdWords system rewards good Quality Score by

Question44: Why is it important to Google that AdWords ads be relevant to a user's search query?

Question45: In order to see where their ads have shown on the Google Display Network, advertisers should:

Question46: On which devices are mobile ads eligible to appear?

Question47: Which is the best way to monitor the performance of a newly created video ad?

Question48: The main benefit of location targeting is that advertisers can

Question49: Advertiser's website displays a wide variety of books If one ad group has ads focused on selling gardening books. Which webpage should serve the "destination URL" for those ads?

Question50: With social extensions, how are +1's calculated for your ad and Google+ page?

Question51: Advertisers on Google search accrue cost in AdWords when:

Question52: It is important to identify special offers like "free shipping" before building an AdWords campaign in order to:

Question53: Higher Quality Scores typically lead to:

Question54: An advertiser is new to display advertising and wary about having their ads appear on social network and gaming is most effective in preventing their ads from serving on these types of websites?

Question55: What is a benefit of online advertising with Google AdWords?

Question56: The primary function of the Google Website Optimizer is to:

Question57: What is a benefit of online advertising with Google AdWords?

Question58: Which is allowable in an AdWords image ad?

Question59: Which is a benefit of AdWords for search marketing?

Question60: When sitelinks are set at both the campaign and ad group level, which will be displayed?

Question61: When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

Question62: An advertiser using standard delivery notices at around 4 p.m. that the daily budget for one campaign has been reached serving for this campaign, but other campaigns are still running as normal. The most likely cause for this is that the:

Question63: A primary benefit of location targeting is that advertisers can:

Question64: How can advertisers using click-to-play video ads grab the attention of their viewers?

Question65: Which best describes the way keywords and placements work together in an ad group to determine where ads are shown?

Question66: A benefit of Google AdWords image ads is that they:

Question67: Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

Question68: What happens as a result of a search campaign consistently meeting its daily budget?

Question69: A lower CPA does not necessarily indicate higher profit. Why?

Question70: Which method would be recommended for an advertiser who is trying to increase the Quality Score of low keyword?

Question71: Quality Score on Google search is evaluated every:

Question72: One common reason an advertiser may optimize a campaign is to:

Question73: Which AdWords settings are specified at the account level?

Question74: The display ad builder reduces the need for image editing software by allowing advertises to:

Question75: An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display. If both keywords and placements are added to the ad group, they would work together to:

Question76: Which formula represents how Ad Rank is determined on Google search?

Question77: Advertisers should use Google Website Optimizer when:

Question78: What best describes Enhanced Cost-Per-Click (ECPC)?

Question79: If your ad group contained the broad match type keyword "tennis shoes," which of the following keyword searches would your ad be eligible to appear on? (Choose two.)

Question80: You can use the Contextual Targeting Tool to:

Question81: A key benefit of My Client Center (MCC) is that it allows:

Question82: Placement-targeted and contextually-targeted ads compete for placement on pages across the Google Display Network on:

Question83: How does the creation of ad groups with closely-related keyword lists improve Google Display Network performance?

Question84: Which is a best practice for setting up a placement-targeted campaign?

Question85: An advertiser's ad has been disapproved. Which is the most likely cause?

Question86: Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Question87: All other things being equal, if you've set a maximum cost-per-click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you'd pay for that click?

Question88: You signed 3 new clients, each with an existing AdWords accounts. What's the best way to manage these accounts?

Question89: How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?

Question90: A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

Question91: One reason an Active, Eligible keyword may not receive many impressions is because the keyword:

Question92: Which is true of negative keywords on the Google Display Network?

Question93: Which is one characteristic of the "Accelerated" delivery method?

Question94: Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

Question95: If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

Question96: The Site and Category Exclusion Tool is used to exclude sites.

Question97: You're managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you're able to effectively invest. What is it? Choose the most closely related answer.

Question98: Which potential factor does Google use to calculate a search campaigns recommended daily budget?

Question99: How can you see if people are searching for your client's services during the early morning and evening hours?

Question100: An advertiser creates a new ad for an ad group that advertises diamond necklaces. To which page of the website should the ad's destination URL lead?

Question101: A seasonal AdWords campaign would be most helpful for an advertiser who will target?

Question102: Which is a benefit that advertisers receive specifically from using managed placements?

Question103: An advertiser wants to improve return on investment (ROI). The advertisement notices that users have often clicked on an ad without purchasing. After ensuring that keywords and ad text are highly relevant to one another, which is the best course of action for the advertiser to take?

Question104: As of May 2012, if the keyword "purple flowers" was running within your campaign as an exact match, the ad would be eligible to serve for which of the following keyword searches? (Choose two.)

Question105: Which is a best practice for creating effective ad text?

Question106: An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

Question107: How does contextual targeting work?

Question108: Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google's advertising policies?

Question109: Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

Question110: Which is a benefit of advertising online?

Question111: What is the impact of poor landing page quality on an ad group?

Question112: A co-worker needs to log into someone else's AdWords account to make changes and manage access levels. Which would be the appropriate AdWords account access level to assign to that co-worker?

Question113: A client would like to see data in AdWords that includes clicks and impressions. Which is minimum account access level that can be granted that includes this information?

Question114: Quality Score on Google search is evaluated:

Question115: Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

Question116: An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Question117: An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

Question118: Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Question119: If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

Question120: Ad groups should be used to: