EMT Practice Test

1. Question Content...

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Question1: LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers

Question2: Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers

Question3: A Pardot administrator would like to enable bot protection on their forms.
Which two Pardot form actions would accomplish this?
Choose 2 answers

Question4: What information can you find about your competitors in Pardot?

Question5: Creating or marking an opportunity as lost will result in the change of a prospect's score

Question6: Why is a reCAPTCHA displayed when I did not choose to display it?

Question7: What should you do when multiple users are editing an email template at the same time?

Question8: How many CRM How many CRM connectors can a Pardot instance have verified at one time?

Question9: What is the expected behavior if an automation rule is NOT set to repeat?

Question10: What is an ideal Click-Through Rate (CTR)?

Question11: When are visitors converted to prospects?

Question12: A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

Question13: What information cannot be displayed as a graph (line or bar) on the dashboard?

Question14: What is the difference between a visitor and a prospect?

Question15: How can you send an automated email to a prospect after they fill out a form?

Question16: What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

Question17: Which Salesforce custom fields will sync with Pardot?

Question18: How can you set a prospect's first touch campaign?

Question19: Form or Form Handler? I want to use progressive profiling to personalize my form.

Question20: How often does Pardot sync with Salesforce?

Question21: What report allows you to see how successful or active a form has been on your site?

Question22: A client wants to submit data to Pardot as well as their own database. What do you recommend they use?

Question23: How can you ensure your email doesn't get stuck in spam?

Question24: What is needed for a page action to trigger for a prospect visiting a high value web page?

Question25: Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.

Question26: A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)

Question27: A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?

Question28: What type of Information do rule step types look for in engagement studio programs?

Question29: If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Pardot campaign change?

Question30: What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

Question31: Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)

Question32: The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

Question33: If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?

Question34: Users can be imported into Pardot

Question35: What editions of Salesforce can sync with Pardot?

Question36: A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

Question37: What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

Question38: What factors are involved with and determine email deliverability?
(Choose 2)

Question39: How can a Prospects score be changed?

Question40: What is one way a sales rep can convert a visitor to a prospect?

Question41: You want to track prospects that click on a banner ad. What do you use?

Question42: None of the above
Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

Question43: Which two capabilities are true for completion actions? Choose 2 answers

Question44: A prospect is permanently deleted from Pardot. That prospect then fills out a new Pardot form and submits their information.
What happens to the prospect?

Question45: A user needs to be able to import and export lists. What user role do you give them?

Question46: When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.

Question47: You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

Question48: Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

Question49: Which three user role security limits can be added to an individual user account? (Choose three answers.)

Question50: What are two benefits of the engagement studio tasting experience?
Choose 2 answers

Question51: LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer

Question52: Form or Form Handler? I need to be able to edit and change my form directly.

Question53: You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?

Question54: LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Pardot Administrator take to automate this process?
Choose one answer

Question55: Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

Question56: Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Pardot information (score/grade) transferred over. How do you address this issue?

Question57: Which list email report metric represents the total number of emails minus hard and soft bounces?

Question58: On which two types of domains does Pardot set cookies? (Choose two answers.)

Question59: Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?

Question60: What could cause standard sync actions from occurring?

Question61: Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

Question62: In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Pardot. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?

Question63: Identify the paid search ad platforms for which Pardot has a native integration.

Question64: How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Question65: What is the best practice when users leave the company and have assigned prospects?

Question66: Why should you set a form to Always Display?

Question67: What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?

Question68: Which two actions can be used to change a prospect's Pardot campaign? (Choose two answers.)

Question69: What Information does the tooltip above each step on the engagement studio program report provide?