EMT Practice Test

1. Question Content...

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Question1: Cloud Kicks customers have publicly challenged the company to use its market-leading position as an ethical force for good in social change What is one way the company can embed ethical use principles into its day to day work?

Question2: Cloud Kicks (CK) wants to drive more business, brand loyalty, and product awareness at its retail partner stores. CK would like to have the ability to effectively run promotions and optimize in-store visits.
Which Salesforce product should be recommended for this business need?

Question3: Cloud Kicks (CK) designs innovative footwear for site athletes. Manufacturing the footwear is possible but expensive.
What should CK focus testing efforts on to determine whether to produce at scale?

Question4: Cloud Kicks (CK) has developed a successful commerce solution for its customers in the health space o creation of an artificial intelligence (AI)-based recommendation engine. There are privacy concerns.
What should a strategy designer suggest that would provide a focus on AI concerns?

Question5: Cloud Kicks (CK) notices a significant customer churn due to a disconnect between product features and user needs.
Which course of action should CK's strategy designer propose to improve the situation"?

Question6: Cloud Kicks' existing customers are loyal, but the company believes its total addressable market is larger.
What should their strategy designer explore to increase market share?

Question7: Cloud Kicks has envisioned an omnichannel experience for its customers that lets them seamlessly move across devices and select from multiple communication channels when reaching out to the company. The strategy designer creates a go-to-market (GTM) strategy for this concept.
What is a core component of a successful GTM strategy?

Question8: The strategy designers at Cloud Kicks are leading a large number of projects initiated by various stakeholders. They implement an Impact & Effort matrix to help them prioritize their work.
What is the purpose of an Impact & Effort matrix?

Question9: A strategy designer is working on an app for the financial industry and gets the sense that stakeholders don't share a common understanding of customer pain points.
What should the strategy designer create to align stakeholders on the most important customer issues'?

Question10: A strategy designer leads a new UX project and needs to align with stakeholders who have varying degrees of interest and influences the project. The designer wants to understand each stakeholder's potential negative and positive impacts on the project.
Which tactic should be used?

Question11: Cloud Kicks (CK) wants to prototype and test the value proposition for a potential new business venture.
When gathering customer feedback on the prototype, which question should CK seek answers to when determining if the business model is viable?

Question12: A strategy designer proposes a multi-step strategy to reach the ultimate goal of making Cloud Kicks a net-zero company. The first step includes analyzing emissions and integrating data-driven insights into operational planning to reduce the carbon footprint of logistics. Each subsequent step builds on prior work and increases measurable progress until the goal is reached.
Which tool should the designer use to connect short-term efforts with long-term impact goals?

Question13: Cloud Kicks (CK) is designing an in-person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way.
Which Salesforce product should CK invest in to efficiently enable the desired experience?

Question14: Cloud Kicks' sales representatives are complaining that some Lightning webs components developed as part of the partner onboarding process are slow to load and often unresponsive.
What would be the best recommendation to the team to identify the challenges and remediate the issue?

Question15: A start-up specializing in healthcare is beginning the research and development phases for an application intended for patients and doctors. The strategy designer wants to help both audiences evaluate and prioritize ideas, opportunities, and features toward a shared understanding of a new patient experience.
Which tool should be used to facilitate and share this vision"

Question16: Cloud Kicks' primary business goal for its new customer acquisition program is to increase diversity.
Which inclusive design tactic should help the company solve problems for the broadest possible audience?

Question17: Cloud Kicks' strategy designer is writing a challenge statement to inspire team ideation.
What should they avoid in the challenge statement?

Question18: A strategy designer is presenting the results of a design sprint including sketches of new concepts for an upcoming release. Several business stakeholders were not aligned on the priorities driving the design sprint outcomes and spent the meeting arguing about new directions in which they would like to take the product.
What should the strategy designer do to gain alignment?

Question19: Claud Kicks (CK) wants to launch a new application that change the processes and operating procedures within the organization propose a rollout of the new application, CK's design team plans on building and testing a Minimum Viable Product (MVP).
Which outcome should the team focus on when defining the MVP?

Question20: Cloud Kicks (CK) is going through a digital transformation exercise around its customer support capabilities. CK's strategy designer suggests to include Omni-Channel as a part of the company's transformation discovery.
Which channel is included in Salesforce Omni-Charmel capabilities?

Question21: A strategy designer at Cloud Kicks (CK) has crafted a vision for a sustainable future digital commerce strategy, with an emphasis on efficiency for both users and business logistics.
As they design and develop CK*s new mobile app, how should the designer ensure alignment to the vision?

Question22: A strategy designer is working with a product team to reach more diverse audiences.
How should the designer make a case for ensuring all future releases meet accessibility standards7

Question23: Cloud Kicks has released a wearable device for athletes but struggles to find product market fit. The design team begins an initiative to better understand user needs and improve the device.
What should the strategy designer do to engage with internal stakeholders invested in the project?

Question24: A strategy designer is teaching a marketing team how to use the How Might We format for challenge framing.
What is the reason the statement should sav "How might we" instead of "How will we"?

Question25: A strategy designer at Cloud Kicks is working on a strategic vision for a new movement tracking app that integrates with their footwear.
Which approach should validate the market for this concept?

Question26: Cloud Kicks (CK) has gone through a comprehensive redesign of its internal sales process to better embed it into the capabilities of Sales Cloud. CK's executive stakeholders are concerned there will be limited adoption by the sales team, as Sales Cloud is too new to them and their processes were mostly based on guided documents within Excel.
Which approach should the strategy designer recommend to aid the sales team in onboarding to Sales Cloud?

Question27: Cloud Kicks' sales team is reporting an increased rate of churn. The Support team is frequently bombarded with customer requests for less complicated user experience. The development team sees the risk in changing a mature product.
What should a strategy designer recommend to help create alignment between the team?

Question28: Cloud Kicks (CK) set a goal to improve the sustainability of its business in the coming year. A strategy designer on CK"s team knows the importance of pushing for environmental impact in their latest designs.
What should they do to prepare to measure progress toward this goal?

Question29: The team at Cloud Kicks is spending too much time curating dashboards of the company's sales pipeline for multiple different levels of leadership, who are interested in different views of the same data.
What should the strategy designer recommend to help the team efficiently share the right data?

Question30: A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement:
"How might we make electric car buyers feel confident they are having a positive impact on the environment by choosing our vehicles?" Which business goal is aligned with this challenge statement?

Question31: Cloud Kicks (CK) is committed to making its new Commerce Cloud accessible to everyone.
Which consideration should CK make when delivering this solution?

Question32: project team at Cloud Kicks framed this design challenge: "How might we help our customers amidst supply chain interruptions?
What information is missing that belongs in all well-written challenge statements?

Question33: Cloud Kicks (CK) has a large number of customer support requests. CX as identified a need for updated documentation as part of a new customer service design, making self-service available within the experience What should be used to measure ongoing success?

Question34: Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence Scanning workshop to assess the planned service development roadmap.
Which types of outcomes should result from a Consequence Scanning workshop"?

Question35: The design team at Cloud Kicks has designed a desirable solution for customers that is viable to the company's business model. The strategy designer on the team now needs to determine the feasibility of the solution.
Which three main areas should be focused on to assess feasibility?

Question36: The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience.
What should analogous research help them accomplish?

Question37: At a project kickoff, the strategy designer wants to get ideas from all stakeholders to use as hypotheses. The designer runs a sketching activity with the multi-disciplinary group, asking everyone to sketch. They give everyone fat markers and sticky notes, and set a timer for 5 minutes of sketching.
What is the reason why marker choice is important?

Question38: Cloud Kicks' (CK) stakeholders have some concerns about a newly created CX vision because they struggle with imagining how it will impact CK's current product.
What should a strategy designer do to alleviate the stakeholders' concerns?

Question39: Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers. CK has arrived at a concept that meets its brief, but the developer remains skeptical.
Which approach should the strategy designer take to get the developer's support?

Question40: Cloud Kicks feels confident about its vision for a new loyalty program and has received approval from leadership to begin development.
What is needed from the strategy designer to inform a roadmap from MVP to mature offering?

Question41: Cloud Kicks (CK) wants to make sure its customers understand the ion between its prod and its goal of sustainable manufacturing.
CK initiates a project to integrate sustainable messaging into its commerce experience, What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?

Question42: Cloud Kicks (CK) works with various technology platforms built up over decades of acquisitions. Each platform has a different level of design maturity, which creates a very inconsistent user experience. To prioritize what to address first, CK needs to assess the business impact.
Which method is typically used to Quantify design debt?

Question43: Cloud Kicks is excited about a new customer self-service initiative, Within the stakeholder team, a support manager has shared features they want to recreate from their previous; a product manager wants to implement new features that were not available in their previous system. There is a concern that conflicting demands may lead to organizational paralysis on the project.
What should the strategy designer recommend to stakeholders to remediate risks?

Question44: A strategy designer is working on a future digital commerce vision for Cloud Kicks.
What should the designer focus on when engaging technical stakeholders7

Question45: A job listing company has launched a campaign around the adoption of its social app for professional networking.
What should the team measure to gain the most trustworthy perspective and discourage artificially increasing (or "hacking") the company success metrics?

Question46: At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product.
How should the design team present this information knowing they would challenge a stakeholder's hypothesis?

Question47: During requirements discovery for a new mobile app for Cloud Kicks, different business units are proposing conflicting requirements for some of the key use cases. which methodology should be used to resolve conflicts and promote consensus?

Question48: A strategy designer wants to make a case to executive stakeholders to target a new, saturated market with the purpose of increasing new customer acquisition.
Which approach should the designer focus on?

Question49: Cloud Kicks (CK) is creating a high-priority loyalty program as part of a larger engagement strategy for the company. Several top leaders want to remain involved but don't have much time to invest.
What should CK's strategy designer do to keep these leaders informed and invested, avoiding project disruption due to a lack of alignment?

Question50: Cloud Kicks has a complex manufacturing process that allows several factories to contribute to the production of a custom footwear order. The design team is asked to make a new, more efficient process to reduce the time between order placement and delivery to customers.
Which approach should the team use?

Question51: A design team is working on the challenge: "How might we provide tools to enable customers to resolve service issues by themselves rather than escalating to human representatives?" Which bot metrics should the strategy designer suggest to assess the impact of their work?

Question52: The design team at Cloud Kicks has created a vision for a new virtual try on tool for its products, which would apply to multiple product lines, brands, and regions.
Which roadmap should the strategy designer create to communicate the planned releases of multiple products in a single view?

Question53: A project team led by a strategy designer has just facilitated 3 weeks of user research.
What should thev do to identify kev insights?

Question54: Cloud Kicks learns that some website visitors, especially those who can't see high-contrast color palettes, do not convert into customers.
What should the strategy designer do to solve for this accessibility challenge"?

Question55: Cloud Kicks asks to see a roadmap denoting how the design team will turn their product vision into reality.
What should the team do when developing their roadmap?

Question56: A strategy designer creates a bridge from the project vision to product development through prioritization.
Which factor should be considered to minimize cost and maximize value?

Question57: Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a strategy designer to partner with the manufacturing team to look for opportunities to improve on its sustainability goals.
What should the designer do to build and rationalize a case with this new team?

Question58: Cloud Kicks (CK) is a company of operational excellence However, CK has a hard time bringing innovative ideas to market, because investing In unproven tactics seems risky to its leaders who are used to making decisions based on metrics.
Which approach should a strategy designer take when presenting a new product vision to this group?

Question59: Cloud Kicks wants to improve its digital commerce experience because it is losing prominence in the market. What should a strategy designer rely on to get stakeholder buy-in for a redesign?

Question60: A strategy designer leading a UX team needs to articulate their team's purpose and value to the rest of the company. The designer decides to create vision statements using a collaborative, research-backed process to increase team members' understanding and alignment of UX efforts.
What should be the steps taken to achieve this goal?

Question61: A strategy designer at Cloud Kicks is assigned to a new project team with mixed backgrounds from around the company.
How could a kickoff meeting help align the project team before they begin working together?

Question62: Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service toots?
Which metric should define a successful transformation outcome?

Question63: A strategy designer collaborated with the product design team at Cloud kicks and is now coming to the end of their discovery. Which technique should be used to frame the design challenge on the right problems?

Question64: At a 15-person stakeholder workshop, the Cloud Kicks' design team shared three strategic opportunities and discussed the insights that led to them. They were well-received, and the leaders looked pleased. The design team then led a brainstorm on each opportunity.
What is the reason the strategy designer should recommend dot voting at this point?

Question65: As part of Cloud Kicks' new self-service strategy, researchers want to collect personally identifiable information to share in an aggregate format.
Which considerations should a strategy designer share*?

Question66: Cloud Kicks would like to use a business model canvas to evaluate the desirability, viability, and feasibility of a new service and identify a business model that will justify pursuing the idea.
Which part of the business model canvas represents desirability?

Question67: Cloud Kicks' design team learns of the desire for sustainable materials while co-creating personalization concepts with their West Coast influencers. Which method should the team use improve feasibility of this concept direction?

Question68: Cloud Kicks has uncovered a trend in parents and children wearing similar, coordinated fashion. A strategy designer is scoping a project to explore the potential of this opportunity. When should families be invited to co-create with designers?

Question69: A project team at Cloud Kicks have this challenge statement: How might we increase the adaptability?
What information is missing that belongs for well written challenge statement?

Question70: Cloud Kicks is making sustainability a new core value.
Which methodology should a strategy designer use to help stakeholders understand the impact of that decision on current products and services?

Question71: While conceptualizing a new footwear line, the design team gained feedback that both employees and consumers are seeking more sustainable products. Leaders need more rationale to justify the investment.
Which values-based design principle should be used to reinforce this feedback?

Question72: Claud Kicks (CK) has launched a new online store with special emphasis on improving user experience.
Which metric should be used to measure user experience improvements achieved as on outcome of the redesign?

Question73: A newly formed design team at Cloud Kicks is concerned their work will suffer if they are not better aligned.
Which tool should a strategy designer recommend for the team to begin alignment7