EMT Practice Test

1. Question Content...

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Question1: Marketing Cloud Customer Data Platform creates a setup automations--------support data transfer between the two products by default----Bundle

Question2: Which CDP feature helps marketers calculate attributes like Customer Lifetime value and Customer Salesforce score (Choose 1)

Question3: Which function does the Copy SOQL button perform in Data Explorer?

Question4: What can cause a published schedule to be skipped?

Question5: Which two permission sets will allow users to access Salesforce CDP Data Explorer?

Question6: Which archive formats are supported by Salesforce CDP?

Question7: Which user role manages the data model and creates Identity Resolution rulesets for unified profiles?

Question8: What is the maximum limit of the number of records for Full Refresh Extract Method?

Question9: In which two areas can an administrator verify a segment publishing status?

Question10: Which configuration supports separate AWS S3 buckets for data ingestion and activation?

Question11: What is the process of merging, cleaning and deduplicating data to a single ID mapped back to a person?

Question12: What are the two benefits of Calculate Insights compared to Segment criteria?

Question13: What type of Calculated Insights can be added as additional attributes in an activation? (Choose 1)

Question14: What is the result of a segmentation criteria filtering on City | Is Equal To | 'San Jose'?

Question15: Which feature determines the attribute value in the file when activating on the Unified Individual?

Question16: In addition to Unified Individual Object, what other object does Salesforce CDP automatically create and manage during the Identity Resolution process?

Question17: Which data model defines the complete set of experiences that customers go through when interacting with a company?

Question18: Which two files are activated to Cloud File storage for each segment publish?

Question19: Salesforce CDP supports these content file formats?

Question20: How do the Data streams that use the Marketing Cloud Connector refresh data?

Question21: What modeling format describe the Individual and Contact Point objects?

Question22: Which two dependences can prevent a Data Stream for being deleted?

Question23: What is a key driver of value for Salesforce CDP?

Question24: What programming language is used to configure Calculate Insights?

Question25: A retail customer wants to bring customer data from different source and wants to take advantages of identity resolution so that it can be used in segmentation which object should be used for activation member?

Question26: Which 2 characteristics describe the CIM (Cloud Information Model)?

Question27: Which Steps should an administrator take if a successfully configured cloud storage data stream fails to refresh with a NO FILE FOUND error message?

Question28: How can a marketer change attribute names to match personalization in an Activation Target?

Question29: What is the purpose of Identity Resolutions?

Question30: Which of the following are correct connection options for Marketing and CRM connector in CDP (Choose 2)

Question31: A developer wants to create a segment for a birthday campaign which is refreshed every day and activateD. Which operator should he use?

Question32: What is a Customer Data Platform?

Question33: What is the process called of Cleaning, Deduplicating, Merging data into a single ID?

Question34: What is the recommendation for activation when multiple data sources are brought into CDP?

Question35: Where is value suggestion for attributes in segmentation enabled?

Question36: Which three types of data can Identity Resolution combine into a unified Profile?

Question37: Which datatype is not supported in Salesforce CDP?

Question38: Which formula function should a Data Specialist use to create composite key if the primary key is not available in the data stream?

Question39: Which two steps are required when configuring a Marketing Cloud activation?

Question40: Which CDP permission set manages the overall segmentation strategy and identifies the target campaigns?

Question41: How many Marketing Cloud instances, or Enterprise IDs can be connected to one Salesforce CDP org?

Question42: Which types of data can be ingested from Interaction studio?

Question43: What is customizable in Salesforce CDP canonical model?

Question44: What is the result of a segment using two separate containers linked by an AND:
SalesOrder.PurchasedItem = 'Yellow' AND SalesOrder.PurchasedItem = 'Belt'?

Question45: What are the two steps of data ingestion in Salesforce CDP?

Question46: What must CDP admin user do first when setting up users in CDP?

Question47: How should Data Subject Rights request be submitted to Salesforce CDP?

Question48: What is the relationship between Individual and Contact Point Objects?

Question49: A marketer needs to create several segments with similar filter criteria for multiple brands.
How can marketer create these segments as efficiently as possible?

Question50: Which dependencies need to be removed before a data stream can be deleted?

Question51: How many days of historical data is loaded when B2C Commerce Data Stream is created from the Order Bundle?

Question52: Which CDP objects are available as tables via the Tableau connector to discover new insights about customers?

Question53: Where activated Segments found in Marketing Cloud?

Question54: How is Restriction of Processing request handled in segmentation?

Question55: Which two steps required when setting up a Marketing Cloud activation?

Question56: How does a Marketer take advantage of identity Resolution in segmentation?

Question57: Which data model type in Salesforce CDP defines interactions with party?

Question58: Which two options are available for setting up a publishing schedule in segmentation?

Question59: What should be the type of the Event Time Field while ingesting Engagement data?

Question60: Salesforce CDP creates automations in SFMC automation studio to support data ingestion. Under which all these automations be created?

Question61: What is the different between direct & related attributes?

Question62: Which field in the recommended source schema is not editable?

Question63: How does an admin increase the consolidation rate for identity resolution?

Question64: A Telecom company's customer has requested their personal data be deleted Customer data in -------following actions should be performed to submit a data deletion request in CDP?(Choose 1)

Question65: Which permission set needs to be added to the salesforce CRM object to be available in Salesforce CDP

Question66: Which two files are created in Cloud Storage bucket after segment is published?

Question67: Which of the following functions returns the first value from a list that isn't empty?

Question68: What does the ignore empty value option do in Identity Resolution?