EMT Practice Test

1. Question Content...

A. Choice A

B. Choice B

C. Choice C

D. Choice D

E. Choice E

Was this helpful? Upvote!

Question List

Question1: Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?

Question2: What should a user do to pause a segment activation with the intent of using that segment again?

Question3: A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.
Which two steps should the consultant take to address this new use case?
Choose 2 answers

Question4: A consultant wants to build a new audience in Data Cloud.
Which three criteria can the consultant include when building a segment?
Choose 3 answers

Question5: Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK?

Question6: During an implementation project, a consultant completed ingestion of all data streams for their customer.
Prior to segmenting and acting on that data, which additional configuration is required?

Question7: The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year.
Which features support this use case?

Question8: What does it mean to build a trust-based, first-party data asset?

Question9: What is Data Cloud's primary value to customers?

Question10: A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why.
What are two likely explanations for the increase?
Choose 2 answers

Question11: A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours.
Which two areas should a consultant review to troubleshoot this issue?
Choose 2 answers

Question12: A consultant wants to make sure address details from customer orders are selected as best to save to the unified profile.
What should the consultant do to achieve this?

Question13: What is a typical use case for Salesforce Data Cloud?

Question14: A company wants to include certain personalized fields in an email by including related attributes during the activation in Data Cloud. It notices that some values, such as purchased product names, do not have consistent casing in Marketing Cloud Engagement. For example, purchased product names appear as follows: Jacket, jacket, shoes, SHOES. The company wants to normalize all names to proper case and replace any null values with a default value.
How should a consultant fulfill this requirement within Data Cloud?

Question15: A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number.
To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats.
What is the most efficient way to guarantee that the various phone number formats are standardized?

Question16: Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?

Question17: Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours. The segment data must be as up to date as possible.
What should the consultant Implement when creating the segment?

Question18: A consultant notices that the unified individual profile is not storing the latest email address.
Which action should the consultant take to troubleshoot this issue?

Question19: A user needs permissions to access Data Cloud to create, manage, and activate segments, However, the user should not be allowed to created reports or manage data sources.
Which permission set should the consultant assign?

Question20: Which two common use cases can be addressed with Data Cloud?
Choose 2 answers

Question21: A consultant is ingesting a list of employees from their human resources database that they want to segment on.
Which data stream category should the consultant choose when ingesting this data?

Question22: A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?

Question23: A consultant is setting up a data stream with transactional data,
Which field type should the consultant choose to ensure that leading
zeros in the purchase order number are preserved?

Question24: A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company.
Which action is essential to effectively begin the Data Cloud lifecycle?

Question25: Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO).
What should the consultant consider before deleting the data stream?

Question26: A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?

Question27: A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing customer data?
Choose 2 answers

Question28: A user is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?

Question29: Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions.
What should the consultant keep in mind with regard to historical data ingesting order data using the B2C Commerce Order Bundle?

Question30: Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers

Question31: Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector.
What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?

Question32: Northern Trail Outfitters asks its consultant to extract the runner profiles and activity logs from its Track My Run mobile app and load them into Data Cloud. The marketing department also indicates that they need the last 90 days of historical data and want all new and updated data as it becomes available on a go-forward basis.
As best practice, which sequence of actions should the consultant use to implement this request?

Question33: Cumulus Financial is experiencing delays in publishing multiple segments simultaneously. The company wants to avoid reducing the frequency at which segments are published, while retaining the same segments in place today.
Which action should a consultant take to alleviate this issue?

Question35: Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet this requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.
What should the consultant use to remove the recent customers?

Question36: Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers

Question37: A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour.
How should the consultant configure the solution to ensure the data action is triggered at the cadence required?

Question38: Data Cloud receives a nightly file of all ecommerce transactions from the previous day.
Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?

Question39: A company is seeking advice from a consultant on how to address the challenge of having multiple leads and contacts in Salesforce that share the same email address. The consultant wants to provide a detailed and comprehensive explanation on how Data Cloud can be leveraged to effectively solve this issue.
What should the consultant highlight to address this company's business challenge?

Question40: A consultant is working in a customer's Data Cloud org and is asked to delete the existing identity resolution ruleset.
Which two impacts should the consultant communicate as a result of this action?
Choose 2 answers

Question41: What is the role of artificial intelligence (AI) in Data Cloud?

Question42: The Data Cloud admin at Northern Trail Outfitters (NTO) wants to be proactively and immediately informed via Slack and email if any of the data streams fail for any reason. If this happens, a case should also be triggered as part of NTO's existing support and triage process, and reflected in its global monitoring dashboard.
What should a consultant recommend for these requirements?

Question43: A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV).
Which sequence of data model object (DMO) joins is necessary within the calculated Insight to enable this calculation?

Question44: What is the result of a segmentation criteria filtering on City | Is Equal To | 'San Jose'?

Question45: A consultant needs to package Data Cloud components from one
organization to another.
Which two Data Cloud components should the consultant include in a
data kit to achieve this goal?
Choose 2 answers

Question46: A consultant wants to confirm the Identity resolution they Just set up. Which two features can the consultant use to validate the data on a unified profile?
Choose 2 answers

Question47: A consultant is troubleshooting a segment error.
Which error message is solved by using calculated insights Instead of nested segments?

Question48: Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a "NO FILE FOUND" error message?
Choose 2 answers

Question49: A marketing manager at Northern Trail Outfitters wants to Improve marketing return on investment (ROI) by tapping into Insights from Data Cloud Segment Intelligence.
Which permission set does a user need to set this up?

Question50: A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled successfully to its linked data model object. The user will also need to make changes if required.
What is the minimum permission set needed to accommodate this use case?

Question51: How does Data Cloud handle an individual's Right to be Forgotten?

Question52: How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?

Question53: During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?

Question54: Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?

Question55: During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?

Question56: A global fashion retailer operates online sales platforms across AMFR, FMFA, and APAC. the data formats for customer, order, and product Information vary by region, and compliance regulations require data to remain unchanged in the original data sources They also require a unified view of customer profiles for real-time personalization and analytics.
Given these requirement, which transformation approach should the company implement to standardise and cleanse incoming data streams?

Question57: Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.
Which Data Cloud component allows for this?

Question58: Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?

Question59: A consultant is setting up Data Cloud for a multi-brand organization and is using data spaces to segregate its data for various brands.
While starting the mapping of a data stream, the consultant notices that they cannot map the object for one of the brands.
What should the consultant do to make the object available for a new data space?

Question60: A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally Identifiable information (Pll).
How should the fields be mapped to support identity resolution?

Question61: Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use.
Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

Question62: A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud.
Where does a request for data deletion or right to be forgotten get submitted?

Question63: A user Is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?

Question64: A retail customer wants to bring customer data from different sources
and wants to take advantage of identity resolution so that it can be
used in segmentation.
On which entity should this be segmented for activation membership?

Question65: How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?