EMT Practice Test

1. Question Content...

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Question1: Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

Question2: How does a developer share web templates from one dataset to another?

Question3: What are the two main functions of the Event API? (select 2)

Question4: Which data feed integrates external system data into a user's profile levargaing identity attributes?

Question5: In which two locations in the pageType definition can a developer pass in attributes?

Question6: A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

Question7: What are two types that real time interaction management helps marketers to personalize the customer

Question8: How quickly does interaction studio synthesize and activate date to gauge and respond to an individualae's in-the-moment intent, across channels?

Question9: Which scenario is a valid interaction studio use case?

Question10: Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

Question11: Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

Question12: What three components are defined by the developer in the Sitemap?

Question13: How are anonymous visitors tracked?

Question14: What would a marketer include if they want to ensure they display recommendations from more than one category?

Question15: What is the maximum number of user attributes you can setup per dataset?

Question16: What are the components of an interaction studio web campaign? [check]

Question17: What three components can a web developer define by pageType?

Question18: What is the best practice naming convention for attributes?

Question19: Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

Question20: How many times can a visitor accomplish a goal in interaction studio?

Question21: What is the interaction studio terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword and author?

Question22: What is the unified customer profile?

Question23: What is the rule criteria that you can use in the segment creation process?

Question24: What is the interaction studio terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword and author?

Question25: Which global templates do you select and customize to provide trending blog recommendations on the homepage?

Question26: A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

Question27: What are the three ways segments are used in Interaction studio?

Question28: What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

Question29: A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

Question30: What are IS machine learning powered algorithms called?

Question31: What qualifies a web visitor to see any experience of a web campaign?

Question32: What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?