EMT Practice Test

1. Question Content...

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Question1: A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?

Question2: What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?

Question3: When do prospects sync to your CRM?

Question4: Completion Actions are retroactive.

Question5: A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?

Question6: How can you send an automated email to a prospect after they fill out a form?

Question7: New feature alerts can be found at the top of the dashboard.

Question8: You want to export a list of prospects, but you only need the default fields. What can you use?

Question9: Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

Question10: A user wants to increase a prospect's score an additional five points every time a specific form is completed.
The score increase should occur upon form submission.
What automation tool should be used to accomplish this?

Question11: A marketer has 4,000 total prospects in their account:
* 3,000 of which are opted in
* 500 of which are opted out
* 500 of which are in the Recycle Bin
What would be their Mailable Database usage?

Question12: What can the GoToWebinar connector do?

Question13: A new automation rule is created.
What action is required for prospects to begin matching that automation rule?

Question14: You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?

Question15: What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

Question16: LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?

Question17: LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?

Question18: A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.
What Is the recommended way to accomplish this?

Question19: A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement. Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?

Question20: What would make the Salesforce connector become unverified?

Question21: A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)

Question22: If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?

Question23: What do spam complaints refer to in an email report?

Question24: Which Salesforce field type is unsupported for syncing with Marketing Cloud Account Engagement?

Question25: A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?

Question26: After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What will happen if the prospect is removed from the suppression list?

Question27: Users can be imported into Marketing Cloud Account Engagement

Question28: Form or Form Handler? I need to be able to edit and change my form directly.

Question29: The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync.

Question30: What are the key technical items required to set up during implementation?

Question31: How can a Prospects score be changed?

Question32: A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers

Question33: Which two actions occur when an automation rule is deleted?
Choose 2 answers

Question34: A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?

Question35: You want to track prospects that click on a banner ad. What do you use?

Question36: A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?

Question37: An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?

Question38: Which three activities would make a prospect active?
Choose 3 answers

Question39: What is required for a record in salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement?

Question40: Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?

Question41: What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?

Question42: What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

Question43: You want your Sales team to be able to send one-to-one emails in Marketing Cloud Account Engagement and no list emails. How can you do this?

Question44: When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?

Question45: Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

Question46: What could cause standard sync actions from occurring?

Question47: A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

Question48: In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?

Question49: What is the main difference between automation rules and segmentation rules?

Question50: Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

Question51: A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers

Question52: An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?

Question53: A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ''[email protected]" is captured on their form.
Which data format is recommended for the email field?

Question54: A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?

Question55: Which list email report metric represents the total number of emails minus hard and soft bounces?

Question56: LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?

Question57: Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)

Question58: A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?

Question59: What is a difference between a dynamic list and a static list?

Question60: When are visitors converted to prospects?

Question61: A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?

Question62: What is the difference between a visitor and a prospect?

Question63: How can a prospect's score be changed?

Question64: How can an admin find the number of mailable prospects in their database?

Question65: An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?

Question66: In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?

Question67: A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?

Question68: Which scenario would convert an anonymous visitor into an identified prospect?

Question69: A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?

Question70: What should you do when multiple users are editing an email template at the same time?

Question71: What are 3 webinar connectors Marketing Cloud Account Engagement offers?

Question72: Form or Form Handler? I want to use progressive profiling to personalize my form.

Question73: There are absolutely no restrictions on how you assign custom users abilities.

Question74: How can a marketer avoid emailing prospects more than once in a ten day span?

Question75: Which three user role security limits can be added to an individual user account? (Choose three answers.)

Question76: What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

Question77: A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts.
Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?

Question78: Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.

Question79: A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?

Question80: How can you set a prospect's first touch campaign?

Question81: Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?
Choose 3 answers

Question82: A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.
What Is the recommended way to accomplish this?

Question83: On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.

Question84: What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

Question85: A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement.
How does the marketer satisfy this request?

Question86: Which trigger step would a user place in an engagement studio program to look for a Marketing Cloud Account Engagement form submission that is on an Account Engagement landing page?

Question87: What variable tag must be included in an email to allow prospects to manage their email preferences?

Question88: A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

Question89: An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?

Question90: What Information does the tooltip above each step on the engagement studio program report provide?

Question91: There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

Question92: LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Marketing Cloud Account Engagement marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer

Question93: What form handler setting allows prospects to receive multiple autoresponders from form hour period?

Question94: Creating or marking an opportunity as lost will result in the change of a prospect's score

Question95: None of the above
Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

Question96: A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers

Question97: Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?

Question98: Does an automation rule ever match a prospect more than once?

Question99: What is the best practice when users leave the company and have assigned prospects?

Question100: Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers

Question101: How many times can one automation rule match an individual prospect?

Question102: A designer wants to apply LenoxSoft's styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?
Choose 2 answers

Question103: How can you preview/test matches for automation rules before you run them?

Question104: A user needs to be able to import and export lists. What user role do you give them?

Question105: How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Question106: What is an ideal Click-Through Rate (CTR)?

Question107: What does Marketing Cloud Account Engagement set on visitors' browsers to track their activities?

Question108: A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Marketing Cloud Account Engagement landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

Question109: What does the gear icon on the prospect list allow you to do?

Question110: A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?

Question111: Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)

Question112: New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

Question113: What is the baseline grade assigned to a prospect?

Question114: A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?

Question115: What is a good bounce rate?

Question116: How can you ensure your email doesn't get stuck in spam?

Question117: What editions of Salesforce can sync with Marketing Cloud Account Engagement?

Question118: How often does Marketing Cloud Account Engagement sync with Salesforce?

Question119: What are two benefits of the engagement studio tasting experience?
Choose 2 answers

Question120: Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce?
Choose 2 answers

Question121: What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

Question122: What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

Question123: An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?

Question124: What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?

Question125: What information cannot be displayed as a graph (line or bar) on the dashboard?

Question126: What report allows you to see how successful or active a form has been on your site?

Question127: When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.

Question128: Form or Form Handler? I want to use progressive profiling to personalize my form.

Question129: A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?

Question130: Where on a prospect record would you look to see if a prospect had registered for a webinar?

Question131: LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.
Which two form field options should be enabled? Choose 2 answers

Question132: A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?

Question133: Why should you set a form to Always Display?

Question134: Administrators can reset passwords for users

Question135: What causes a sync from Salesforce to Marketing Cloud Account Engagement?

Question136: What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

Question137: Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?

Question138: How can you delete a prospect?