EMT Practice Test

1. Question Content...

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Question1: What can be created in Attribute Groups within Contact Builder? Choose 2.

Question2: In which three ways should a developer optimize a query activity if it is currently timing out? Choose 3

Question3: Contact Builder can be used to create a relational model of an organization's data within Marketing Cloud.
Which three factors should be taken into consideration when preparing data to be used in Contact Builder?
Choose 3 answer

Question4: A developer identified a use case where a triggered send of an email is needed. The developer already successfully set up authentication with a Client ID and Client Secret has used them in several REST calls. When the REST call is made, a "401 Unauthorized" error is returned. What is the first thing the developer should check?

Question5: A developer is notified the View Email As Web Page (VAWP) link, when clicked, displays the message, The system is temporarily unavailable. We apologize for any inconvenience. Please try again later.
What could be a possible cause for the error

Question6: How often should a developer request a new token when making multiple API calls in v1?

Question7: Contact Builder can be used to create a relational model of an organization's data within Marketing Cloud. Which three factors should be taken into consideration when preparing data to be used in Contact Builder? Choose 3 answer

Question8: A developer receives a 401 Unathorized HTTP status message from a REST API request. What is the reason for this error?

Question9: A developer is creating a custom preference center and wants to log unsubscribe events from the CloudPage. Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?

Question10: A developer wants a link to be dynamic based on subscriber attributes. Rather than create numerous links, the developer uses AMPscript to set the link's value as a variable. The variable will be used within the <a> tag.
What should thedeveloper do within the <a> tag to ensure clicks are tracked for the variable? Choose 2

Question11: A developer is using the REST Authorization Service to obtain an OAuth access token. Which method should be used to include the access token in the API requests

Question12: Certification Aid created a journey and event definition in Marketing Cloud. Which of the following resources are relevant to inject Contacts into the journey using the REST API? Choose 2.

Question13: A marketer is troubleshooting why an email send's tracking information is not available in Sales Cloud. The marketer confirms Marketing Cloud Connect is installedproperly. What should be confirmed next to continue troubleshooting the send's tracking information?

Question14: A new record is appended to the Orders data extension each time a customer makes a purchase. Which SQL statement would select a unique list of subscribers who have made multiple purchases?

Question15: A developer identified duplicate contacts and initiated a Contact Delete process for 10 million subscribers. How could the process be expedited?

Question16: A field value returned from a DE lookup contains a tab-delimited list of values. Which AMPscript function could easily determine if a specific text string exist anywhere in the list?

Question17: A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views. Which activities should the developer build to generate the data before transferring it to the SFTP?

Question18: A developer wants to configure an automation to import files placed on the SFTP shared by a customer's data vendor. The automation will start when a file matching a specific naming pattern is encountered in the Import folder. The first step of the automation is a File Import Activity referencing a substion string for the matching file. Which substituon string represents the name of the file?

Question19: NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns.
They request a developer to create a query which aggregates clicks grouped by language of the recipient.
Language is stored in a Profile Attribute.Which two Data Views would be included in the query? Choose 2 answer

Question20: NTO puts the word TEST at the beginning of the name for each test emai. Which query would return the subs who were sent those emails?

Question21: A developer is managing the data model programmatically and needs to access Attribute Group schema via the API. Which API should the developer use?

Question22: Which statements are true regarding the Marketing Cloud SOAP API? Choose 2.

Question23: A particular data extension need to be configured to store six months of dat a. How should data retention be added to the data extension in Email Studio?

Question24: Certification Aid created following AMPscript code: %%[ SET @var1 = 10 SET @var2 = 20 SET @var3 = 30 ]%% How can the three variables be summed up to evaluate to 60? Choose 1.

Question25: Certification Aid wants to create a file drop automation with a filename pattern. An import file is placed daily on the Marketing Cloud Enhanced FTP server, and the file name always starts with the current month and day (e.g. OCT26). How should the filename pattern be defined? Choose 2.

Question26: Certification Aid wants to implement a custom profile center using SOAP API. Which SOAP API methods are relevant to achieve this? Choose 2.

Question27: A developer created a landing page in CloudPages which return unique content when subscriber data is located on a related data extension. The developer does not know if all subscribers have rows in the related data extension, and want default content to render if no subscriber data is found on the related data extension. Which best practice should the developer follow to control the unique and default content?

Question28: Certification Aid wants to import an encrypted CSV file from the Marketing Cloud Enhanced FTP server.
Which two File Transfer activities are needed to achieve this? Choose 2.

Question29: A developer started a Contact Delete process that is now complete.
In which two places would the Contact Delete process remove data? Choose 2 answers

Question30: A developer identified a use case where a triggered send of an email is needed. The developer already successfully set up authentication with a Client ID and Client Secret has used them in several REST calls. When the REST call is made, a "401 Unauthorized" error is returned. What is the first thing the developer should check?

Question31: When do synchronous REST API calls to Marketing Cloud time out? Choose 2.

Question32: In what order is AMPscript evaluated before an email is sent?

Question33: A developer needs to write AMPscript to ensure the expiration date on a coupon is the last day of the month. What would produce the desired result?

Question34: A developer receives Error Code 5 when performing a SOAP API call. The error states: "Cannot Perform 'Post' on objects of type 'SentEvent'".
What could be the issue?

Question35: NTO had an Enterprise 2.0 account; subscribers unsubscribes from the business unit only. A developer is identifying subscribers who unsubscribed from any of the NTO child business units. Which method would identify the most accurate status for subscribers of each business unit?

Question36: A developer receives a request for tracking data for alt sends associated with a specific JoblD. The developer needs to see Sends, Opens, Clicks, and Bounces.
Which two activities could the developer use? Choose 2 answers

Question37: A developer wants to include a comment within an AMPscript code block for the benefit of other developers who will be reviewing the code.
Which syntax should the developer use?

Question38: Certification Aid created a journey and event definition in Marketing Cloud. Which of the following resources are relevant to inject Contacts into the journey using the REST API? Choose 2.

Question39: Which SSJS library can be used in email messages? Choose 1.

Question40: A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views.
Which activities should the developerbuild to generate the data before transferring it to the SFTP?

Question41: A developer identified duplicate contacts and initiated a Contact Delete process for 10 milion subscribers. How could the process be expedited?

Question42: A developer wants to delete a batch of subscribers from Marketing Cloud. The developer performs a Contact Delete on a batch of records in a data extension in Contact Builder. Which scenario would cause subscriber records to remain in the data extension?

Question43: A customer wants to export send data to their SFTP. Which two automations would accomplish this? Choose 2

Question44: A developer wants to use the RaiseError Ampscript function when a subscriber does not have the necessary data to build an email. Which two outcomes are possible using this function? Choose 2 answer

Question45: A developer wants to personalize a welcome email with the recipient's first name from the Customers data extension, which is different from the targeted sending data extension named NewSubscribers. Both data extensions contain the unique identifier in a field named CustomerKey. Which AMPscript Syntax would populate the first name personalization as requested?

Question46: Northern Trail Outfitters (NTO) wants to prevent competitors from receiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience.
Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?

Question47: Certification Aid wants to update Contact data stored in a Data Extension using the REST API. What is required to achieve this? Choose 1.

Question48: A developer wants to build an audience by identifying subscribers who opened a specific email. Which query should the developer use?

Question49: How can subscriber, system, and sendable Data Extension attributes be referenced for content personalization using SSJS? Choose 1.

Question50: Where can the SSJS Core library be used? Choose 2.

Question51: Certification Aid uses Marketing Cloud Connect and wants to create a lead capture form on a landing page.
When a customer submits the form, a Lead record should be created in Salesforce. Which scripting language can be used for this? Choose 2.

Question52: A developer wants to aggregate monthly energy usage data over a four month period for each subscriber within an email. The monthly usage values are stored in variables for each month in the following way:
How should the developer use AMPscript to generate the total?

Question53: A developer wants to design a custom subscription center in CloudPages. The developer prefers to code in AMPscript, but is also skilled in Server-Side JavaScript. While the developer is confident their code is of high quality, they would still like to handle unexprected errors gracefully to ensure the best user experience. Which feature should handle this scenario?

Question54: A developer needs to identify all subscribers who were sent Job ID 420 but did not click any links. Which SQL statement would produce the desired results?

Question55: A developer wants to use the Marketing Cloud SOAP API to retrieve which subscribers were sent a particular email. Which SOAP API object should be used?

Question56: From which business unit could the Contact Delete feature be used within an Enterprise 2.0 account?

Question57: A developer needs to push real-time updates of the company's product catalog to a data extension.
Which two API options are available? Choose 2 answers

Question58: Northern Trail Outfitters (NTO) stores most of their customer data in Marketing Cloud. They do not mind their data being viewed in clear text within SFMC to users who have access, but they want to ensure the underlying database files are encrypted at rest in case the physical media is stolen.
Which encryption method should NTO use?

Question59: A developer wants to populate a data extension with the date of the most recent click for each subscriber.
Which query would accomplish this?

Question60: A developer wants to retrieve a row of data from a data extension using the SOAP API. Which API Object should be used for this call?

Question61: Certification Aid wants to trigger and email send in Marketing Cloud when a purchase is made on their website. Which API should be used for this? Choose 2.

Question62: A developer wants to design a custom subscription center in CloudPages.The developer prefers to code in AMPscript, but is also skilled in Server-Side JavaScript. While the developer is confident their code is of high quality, they would still like to handle unexprected errors gracefully to ensure the best user experience. Which feature should handle this scenario?

Question63: A developer is using the legacy endpoint www.exacttargetapis.com and has been asked to switch to Tenant Specific Endpoints (TSEs). What is a benefit of switching to TSEs?

Question64: A particular data extension need to be configured to store six months of data.
How should data retention be added to the data extension in Email Studio?

Question65: A developer is implementing a custom profile center and using the LogUnsubEvent request. Which parameter is required for the event to be tied to the appropriate send?

Question66: A developer is creating a custom preference center and wants to log unsubcriber events from the CloudPage. Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?

Question67: Adeveloper wants to create a Synchronized Data Extension containing Lead data from Sales Cloud. They only want to include record which contain a phone number. Each of the following flied contains this information per these rules: -Phone is not black (Data Type = Phone) -PhoneExist is true (Data Type = Boolean)
-ValidPhone is 'true' (Data Type = Formula(Boolean)) -ContactType equals 'Phone' (Data Type = Text).
Which field could be used to select a subset of records in the synchronization configuration?

Question68: Which of the following is a valid comment within an AMPscript code block? Choose 1.