EMT Practice Test

1. Question Content...

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Question1: Select three (3) best practices for interacting with potential and active subscribers?

Question2: A marketer wants to create an email that will look great on both a desktop computer and a mobile device.
However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

Question3: The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

Question4: A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

Question5: Which data model should be used to create a Group?

Question6: What is a personalization string?

Question7: Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

Question8: A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?

Question9: Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

Question10: An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?

Question11: A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

Question12: What is a true statement about Subscriber Key? (Choose 3)

Question13: What must be configured in a Marketing Cloud account to use the import wizard?

Question14: Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

Question15: Northern Trail Outfitters is implementing Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over lists?
Choose 3 answers

Question16: The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

Question17: A marketer needs to share report results with a manager.
When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager?
Choose 3 answers

Question18: NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audience that are related for sending?

Question19: A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?

Question20: A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

Question21: Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

Question22: Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?

Question23: What three methods are used to import data into a data extension?

Question24: Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals?
Choose 2 answers

Question25: A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber data.
Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers

Question26: A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

Question27: Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?

Question28: Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.

Question29: Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement.
Which 2 best practices should NTO employ when sending email?

Question30: The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

Question31: What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

Question32: A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers

Question33: Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers:
Education Events and Sales. Which feature would the company use?

Question34: A new data extension named "Orders" contains order data. One row is recorded for each customer's order.
Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

Question35: The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension.
How should this new audience be created?

Question36: Which is a fundamental component of coding responsive emails?

Question37: NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a unique relationship with the Loyalty Member Profile Data Extension?

Question38: Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?

Question39: Which feature can segment on behavioral data?

Question40: NTO wants to improve open rates. The email tracking team would like each of its campaign to have an engaging firm name, what should the email team setup for each campaign.

Question41: A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

Question42: NTO email teams creating a reusable content block for its deals to run with campaign, NTO will cross promote these campaign in other emails in a single column content area this content will have one Image with text below it, how can the NTO email team create one content area and reuse it across other emails using content builder without writing any custom html.

Question43: A data administrator is creating a new data extension to store product catalog data. Character length limit is specified for each field.
What are two benefits of ensuring field lengths are accurate? (Choose two.)

Question44: A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?

Question45: A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

Question46: Which three content blocks do you need to create using AMPscript to enable personalization?

Question47: How are the test audiences for an A/B test selected? (Choose 2)

Question48: A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?

Question49: What information and data about the performance of an individual send can be exported from the tracking details?

Question50: A marketer at Northern Train Outfitters has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?

Question51: A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

Question52: While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?

Question53: Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.
What best practice should NTO employ?

Question54: Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

Question55: NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased.
NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities.
Which three Canvas Activities are available in Journey Builder? Choose 3 answers

Question56: A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

Question57: A marketer is completing a checklist prior to deploying an email, what action will validate feature completed when initiated

Question58: When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Tools? (Choose 2)

Question59: As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

Question60: If you don't have the option for offline tactics what could you consider? (Select 3)

Question61: Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legally obtain subscribers?
Choose 3 answers

Question62: A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

Question63: A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email:
English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

Question64: A marketing team wants to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.
Which tool should be used to execute this process?

Question65: A file is received daily from a data provider to the account FTP. This file needs to be imported into the Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours day to day. What tool should be used to accomplish this?

Question66: A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?

Question67: Which tactic will improve deliverability for a new sender?

Question68: Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails.
After
submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?

Question69: The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.
Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

Question70: Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

Question71: Which feature would a marketer use to build a Send Classification? (Choose 2)

Question72: Where can a marketer see the performance summary of a recent email send?

Question73: NTO just hired a new associate whose ...email is going to start creating and deploying the companies' monthly campaigns and NTO need to ensure that no mistakes are made. Which two elements of the sent can be reviewed with approvals? Choose two answers

Question74: Which two subscriber audiences can be created by using Measures in a Data Filter.
Choose 2 Answers

Question75: A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder?
Choose 3 answers

Question76: Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?

Question77: When importing data into marketing cloud the list detective is triggered for which of the following?

Question78: Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio can the marketer see the performance summary of the recent email send?

Question79: What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

Question80: Which is a benefit of Quick Send?

Question81: Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

Question82: Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?

Question83: Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension.
They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?

Question84: Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of their subscribers stored in data extensions: Education Events and Sales.
What feature should be used to manage their opt-out strategy?

Question85: A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

Question86: Which send process can use Sender Profiles? (Choose 3)

Question87: When the number of subscribers exceeds one million records, which data model is preferred?

Question88: NTO would like to create a landing page that displays subscribers information pass to it from email link on the page, This page contains a smart capture form,NTO would like to require email address and reply date and response for subscriber's completing the form, how should NTO will set the data extension

Question89: Which combination of audiences can be selected in the recipient section for a specific Send?