EMT Practice Test

1. Question Content...

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Question1: A Marketer Sends an email to a Sendable data extension. The Data Extension has a Subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscriber Lists.

Question2: A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?

Question3: The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

Question4: An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?

Question5: A Marketer developed an email with personalized content based on 5 geographical regions; Northwest - Static Image; Southwest - Image carousel Central - No content; Northeast - Static image; Southwest - Coupon; How many dynamic content rules need to be created to accomplish this?

Question6: A customer wants to grow the number of subscribers in the account.
Which two methods should the customer employ to acquire new subscribers? (Choose two.)

Question7: Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

Question8: What is a capability of a data relationship?

Question9: Northern Trail Outfitters' wants to use a partner to develop dynamic emails. After submittal, the marketing team wants to make sure the emails are reviewed before approval.
What feature should they employ?

Question10: What are the ways that data can be imported into the marketing cloud? (Choose 3)

Question11: NTO just hired a new associate whose ...email is going to start creating and deploying the companies' monthly campaigns and NTO need to ensure that no mistakes are made. Which two elements of the sent can be reviewed with approvals? Choose two answers

Question12: A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain"?

Question13: Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement.
Which 2 best practices should NTO employ when sending email?

Question14: A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to send? (Choose 3)

Question15: To make a data extension sendable what must it contain. (Select Two)

Question16: A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

Question17: Identify the bestpractices for interacting with potential and active subscribers. (Choose 3)

Question18: A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

Question19: NTO wants to improve open rates. The email tracking team would like each of its campaign to have an engaging firm name, what should the email team setup for each campaign.

Question20: What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

Question21: Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

Question22: A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
What creation method should the team use to create the new data extension?

Question23: Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails.
The data
extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?

Question24: A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winter offerings. What email best practice should be used?

Question25: A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)

Question26: A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

Question27: TO would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero image using the naming convention
"Hero CTA".
What are two method two ensure click behavior on these images is tracked with this naming convention.

Question28: A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?

Question29: What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

Question30: Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

Question31: Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose
2)

Question32: Using measures, what data can a marketer use to segment an audience?

Question33: NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities.
Which three Canvas Activities are available in Journey Builder? Choose 3 answers

Question34: Northern Trail Outfitters wants to display the current date in order emails.
What could they use to display the date in real-time?

Question35: Ifall subscribers reside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?

Question36: A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

Question37: Northern Trail Outfitters wants to optimize email engagement.
Which elements could they test using the A/B Test feature?

Question38: The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

Question39: Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

Question40: A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?

Question41: Which action will the Validate tool complete when initiated?

Question42: A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key on the All Subscribers List as a Send Relationship.
Which two statements are correct about the email send behavior for any subscriber who currently does NOT exist on the All Subscribers List?
Choose 2 answers

Question43: Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?

Question44: A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers

Question45: When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

Question46: A data administrator is creating a new data extension to store product catalog data. Character length limit is specified for each field.
What are two benefits of ensuring field lengths are accurate? (Choose two.)

Question47: NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers

Question48: What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?

Question49: Which app do you use to set the default greeting option?

Question50: A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

Question51: What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards programme data?

Question52: An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

Question53: A retail brand is running a campaign for new customers that open a loyalty account.
The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the account yet.
Data kept in two separate data extensions
The brand's marketing team want to send campaign from the data extension.

Question54: A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

Question55: NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

Question56: Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP Account.
Which solution could be used to achieve this?

Question57: Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?

Question58: Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.
Which field on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?

Question59: A file is received daily from a data provider to the account FTP. This file needs to be imported into the Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours day to day. What tool should be used to accomplish this?

Question60: Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?

Question61: Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber's gear preference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?

Question62: The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension.
How should this new audience be created?

Question63: A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

Question64: Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?

Question65: A marketer at Northern Train Outfitters has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?

Question66: A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

Question67: The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

Question68: A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

Question69: What can be used to join two data extensions to segment via Drag and Drop Segmentation?

Question70: A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?

Question71: Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers.
Mow should their data extension be set up?

Question72: A marketer wants to create an email that will look great on both a desktop computer and a mobile device.
However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

Question73: Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes What Approval Workflow should be used for this requirement?

Question74: Select three true statements about Content Detective?

Question75: After receiving a GDPR "Right to Be Forgotten" Request from their compliance team, a marketer must remove a contact from Email Studio.
Where should this action be initiated in Marketing Cloud?

Question76: Which is a fundamental component of coding responsive emails?

Question77: The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

Question78: Which data model should be used to create a Group?

Question79: A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file sent via email.
Which results file format is available for selection when generating this report?

Question80: A marketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?

Question81: Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

Question82: A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email:
English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

Question83: What is triggered automation?

Question84: Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?

Question85: A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers

Question86: If you don't have the option for offline tactics what could you consider? (Select 3)

Question87: Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

Question88: Which strategy will improve email deliverability? (Choose 3)

Question89: An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

Question90: Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

Question91: Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)

Question92: A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)

Question93: Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?

Question94: Which two subscriber audiences can be created by using Measures in a Data Filter.
Choose 2 Answers

Question95: What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

Question96: When the number of subscribers exceeds one million records, which data model is preferred?

Question97: A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click here to keep receiving our emails. In which two ways can the marketer determine who clicks on the CTA? Choose two answers.

Question98: Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of their subscribers stored in data extensions: Education Events and Sales.
What feature should be used to manage their opt-out strategy?