EMT Practice Test

1. Question Content...

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Question1: A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

Question2: A customer leverages transactional messages to send order confirmations. What type of message should be used in this situation?

Question3: Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

Question4: A marketer needs a simple tool to create segments from the data stored in a data extension. How would you advise them?

Question5: A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

Question6: Northern Trail Outfitters' wants to use a partner to develop dynamic emails. After submittal, the marketing team wants to make sure the emails are reviewed before approval.
What feature should they employ?

Question7: Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

Question8: Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?

Question9: Which variable can be tested using the A/B testing tool? (Choose 3)

Question10: A new data extension named "Orders" contains order data. One row is recorded for each customer's order.
Customers can place multiple orders. The Orders data extension relates to other data extensions and contains the following fields:
* OrderNumber: a unique alphanumeric order number.
* CustomerID: a numeric customer identification number.
* OrderDate: the system date and time for the order.
* Instructions: an optional alphanumeric string that contains customer delivery notes.
What statement accurately reflects the configuration of the Orders data extension?

Question11: A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email:
English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

Question12: A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
(Choose three.)

Question13: A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems.
To remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

Question14: Which send process can use Sender Profiles? (Choose 3)

Question15: We are creating a custom html paste email within content builder, which 2 features can be inserted into the html code by using the insert code snippet tool. Choose 2 answers

Question16: Why do consumers prefer email marketing? (Choose 3)

Question17: A marketer needs to share report results with a manager.
When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager?
Choose 3 answers

Question18: Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

Question19: Where can a filtered data extension by manually refreshed? Select 2

Question20: What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

Question21: A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

Question22: Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?

Question23: Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

Question24: Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use to achieve this?

Question25: A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?

Question26: Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?

Question27: Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?

Question28: An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?

Question29: A marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.
Which tool is recommended to execute this process?

Question30: A marketer from NTO wants to share multiple assets in content builder for a campaign with another business unit in their account, how should do marketer share these assets?

Question31: Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the "Transactional" CAN-SPAM requirements.
What feature should the marketer use?

Question32: A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and if this correlates to the version that receives the most clicks.
Which two A/В test options should be used? (Choose two.)

Question33: NTO Would like to know the file drop automation studio for shipping tracking when the orders are dispatched a deliberated text file contains all the data and will be uploaded to the designated directory FTP account and the email should be sent to customers when the file transfer has completed The correct sequence of activities will be for file drop automation

Question34: EXAM Question on templates where there are no technical resources to build responsive web techniques:
Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)

Question35: A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers

Question36: A marketing team is using two systems to send emails. The team wants to maintain unsubscribeinformation between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

Question37: To make a data extension sendable what must it contain. (Select Two)

Question38: A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers

Question39: A marketer needs to ensure that customers on a list want to be email subscribers.
Additionally, the marketer wants of to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

Question40: A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers

Question41: Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes What Approval Workflow should be used for this requirement?

Question42: An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers

Question43: Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.
What tool is an option for this scenario?

Question44: A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

Question45: A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers

Question46: Which statement regarding editing an email template is true? (Choose 2) *****

Question47: A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

Question48: When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

Question49: What information and data about the performance of an individual send can be exported from the tracking details?

Question50: What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)

Question51: Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non- loyalty members.
How should NTO build the email?

Question52: A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? (Choose two.)

Question53: When using a mobile-optimized template, what causes the mobile layout to display?

Question54: Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers

Question55: How is Primary Key used?

Question56: What 3 options are available to create a template in the marketing cloud? (Choose 3)

Question57: A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

Question58: A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

Question59: A marketer would like to send a commercial email that is cam-spam complied. Which two criteria should be met to ensure compliance with the cam spam act?
Choose two answers.

Question60: A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

Question61: Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty?
Choose 3 answers

Question62: What happens if you do not deal with bounce rates of 20% or greater?

Question63: A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

Question64: While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?

Question65: Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)

Question66: Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio can the marketer see the performance summary of the recent email send?

Question67: A marketer wants to use personalization strings to create individualized content for an upcoming send.
Which three items should the marketer know when using personalization strings? (Choose three.)

Question68: Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non- loyalty members.
How should NTO build the email?

Question69: How can AMPscript customize email messages?

Question70: A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?

Question71: Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?

Question72: Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript.
Which statement best describes how AMPscript can be used to customize email messages?

Question73: A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)

Question74: Which statement regarding editing an email template is true? (Choose 2) *****

Question75: A marketer want to send a transaction email that is can-spam complied, which three criteria should be met to ensure compliance with the can-spam act. Choose three answers.

Question76: Which segment can be manually refreshed under Actions? (Choose 2)

Question77: Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

Question78: A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers

Question79: Which action will the Validate tool complete when initiated?

Question80: How is Primary Key used?

Question81: A retail brand is running a campaign for new customers that open a loyalty account.
The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the account yet.
Data kept in two separate data extensions
The brand's marketing team want to send campaign from the data extension.

Question82: Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

Question83: Which send process can use Sender Profiles? (Choose 3)

Question84: When deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team members' open and click behavior to affect the tracking metrics of the send. Which two steps must be completed when creating the data extension to address this need? Choose 2 answers

Question85: A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

Question86: What is a true statement about Subscriber Key? (Choose 3)

Question87: A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
What is a true statement regarding the default email send behavior for a pre-existing subscriber?

Question88: Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers.
Mow should their data extension be set up?

Question89: A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which tool can be used to segment the data? (Choose 2)

Question90: Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently.
The emai team wants to track click behavior for all linked hero images using the naming convention
"Hero_CTA."
Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

Question91: Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers' preferences when creating emails? (Choose two.)

Question92: NTO uses html emails that have headers and footers coded into it email what tool can marketer use to control default headers and footers on email sent.

Question93: Which tactic will improve deliverability for a new sender?

Question94: What statement accurately dictate the configuration of the orders data extension

Question95: NTO has master unsubscribed data extension that contains profile and preference information various segments are created from the masters unsubscribed data extension. In Each segment to be automatically refreshed daily, which two activity should the NTO consider using?
Choose two answers

Question96: A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?

Question97: A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?

Question98: Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find this information?

Question99: A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers

Question100: Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

Question101: A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview?

Question102: A marketing manager wants to provide unique content to each customer in an upcoming email campaign.
Which three features could be used to create individualized content in the email? Choose 3 answers

Question103: Which feature can be included in a content box? (Choose 3)

Question104: The marketing team at a bank need to receive a file of all subscribers who were sent payment reminder emails and opened at each week, the file needs to be encrypted and placed on the bank external SFTP.
How should the schedule automation be configured to achieve this

Question105: An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? (Choose two.)

Question106: An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)

Question107: An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective? (Choose two.)

Question108: Which file type delimiter is available in the Import Wizard? (Choose 3)

Question109: A customer wants to grow the number of subscribers in the account.
Which two methods should the customer employ to acquire new subscribers? (Choose two.)

Question110: A new data extension named "Orders" contains order data. One row is recorded for each customer's order.
Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

Question111: NTO has planned cross channel marketing efforts based on how subscriber respond to the email and when the last purchased, NTO is evaluating both automation studio an journey builder for its campaign and are learning towards journey builder due to available activity Which three standard canvas activates are available in journeybuilder, chose three answers

Question112: Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?

Question113: Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.
What tool is an option for this scenario?

Question114: NTO just hired a new associate whose ...email is going to start creating and deploying the companies' monthly campaigns and NTO need to ensure that no mistakes are made. Which two elements of the sent can be reviewed with approvals? Choose two answers

Question115: A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?

Question116: A new data extension named "Orders" contains order dat
a. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?