EMT Practice Test

1. Question Content...

---

Question1: What three components are defined by the developer in the Sitemap?

Question2: What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

Question3: What is the maximum number of user attributes you can setup per dataset?

Question4: A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

Question5: Which scenario is a valid interaction studio use case?

Question6: What controls how content and product recommendations display in an open time email campaign?

Question7: What is the rule criteria that you can use in the segment creation process?

Question8: What are the components of an Marketing Cloud Personalization web campaign?

Question9: What can you learn from segment compare on the segment detail tab?

Question10: What are the two competitive advantages of interaction studio? [check]

Question11: A brand wants to do an ad-hoc export of a segment. What option could they use?

Question12: Which two items can be included in the total engagement score calculation?

Question13: What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

Question14: Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

Question15: What are three ways segments are used in marketing cloud personalization?

Question16: A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

Question17: A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

Question18: Which development language is used to code the sitemap?

Question19: During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?

Question20: What are two types that real time interaction management helps marketers to personalize the customer

Question21: A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?

Question22: What are three features of the WebSDK when deployed on a website?

Question23: Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?

Question24: What are the three ways segments are used in Interaction studio?

Question25: In which two locations in the page Type definition can a developer pass in attributes?

Question26: When using B2B Detect, which two options are valid account origins?

Question27: Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

Question28: What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

Question29: In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?

Question30: How does a developer share web templates from one dataset to another?

Question31: Which global templates do you select and customize to provide trending blog recommendations on the homepage?

Question32: Which data feed integrates external system data into a user's profile leveraging identity attributes?

Question33: What is a rule criteria that you can use in the segment creation process?

Question34: If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

Question35: What three components can a web developer define by pageType?

Question36: What are the three types of ingredients available for a recipe?

Question37: Which two successs metrics can a company achieve with IS their web channel?

Question38: What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

Question39: ETL feeds must follow explicit specifications and requires which type of file format?

Question40: How does Guardian determine the expected range for a given metric?

Question41: Which data feed integrates purchase data into a profile in interaction studio?

Question42: What qualifies a web visitor to see any experience of a web campaign?

Question43: Which three components of a server side campaign must be coded by a developer?

Question44: Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

Question45: Which ingredient shows a visitor products or content based on a 'people like me' algorithm?

Question46: How many total global goals and filters can you define for your dataset in IS?

Question47: What two features of interaction studio have functionality to perform an A/B testing?

Question48: In the user interface what is the visual representation of the data about a single visitor including preference?

Question49: What is the best practice naming convention for attributes?

Question50: What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

Question51: What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?

Question52: How quickly does Marketing Cloud Personalization synthesize and activate data to gauge and respond to an individual's in-the-moment intent, across channels?