EMT Practice Test

1. Question Content...

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Question1: A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

Question2: Which two Salesforce features allow a view of a prospect's Pardot landing page submission activity on the syncing contact?
Choose 2 answers

Question3: The baseline grade will show on the prospect profile at all times.

Question4: What is required for a record in salesforce to be synced or created as a prospect record in Pardot?

Question5: When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.

Question6: None of the above
Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

Question7: How often does Pardot sync with Salesforce?

Question8: What must be true for a Salesforce Opportunity to sync to Pardot?

Question9: Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)

Question10: Identify three webinar connectors for Pardot

Question11: How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Question12: What user role must a Pardot user have in order to verify the Salesforce connector?

Question13: Why should you set a form to Always Display?

Question14: How can you delete a prospect?

Question15: An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.
If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

Question16: The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.
Which Pardot feature of email flow could be used to run these tests?

Question17: Creating or marking an opportunity as lost will result in the change of a prospect's score

Question18: If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?

Question19: What type of fields are not supported by the Pardot sync?

Question20: A user needs to be able to import and export lists. What user role do you give them?

Question21: You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

Question22: LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Pardot.
What should an administrator do to be able to use the custom field in Pardot?

Question23: Form or Form Handler? I need total control over my form's appearance.

Question24: LenoxSofts marketing manager wants to keep email branding consistent. They want Pardot users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?

Question25: What is the main difference between automation rules and segmentation rules?

Question26: LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers

Question27: You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?

Question28: LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Pardot form.
Which form feature should be utilized?

Question29: What list email or email template report deliverability metric could indicate an unverified sending domain?

Question30: Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers

Question31: Which two list types could be used as a recipient list on a list email send? Choose 2 answers

Question32: A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?

Question33: How can an action be applied to a prospect who views a specific page of a website?

Question34: Can you tie multiple Salesforce accounts to one Pardot account?

Question35: How can a prospect's score be changed?

Question36: When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?

Question37: What is a good bounce rate?

Question38: Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)

Question39: What factors are involved with and determine email deliverability?
(Choose 2)

Question40: What is Lead Qualification?(select two)

Question41: LenoxSoft wants to create a Pardot landing page that matches the exact look and feel of their website. Which method would produce the closest results?

Question42: A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

Question43: What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

Question44: An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?

Question45: A prospect with a Pardot score over 100 can view and opt out of a list on the Pardot Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers

Question46: When would a completion action on a custom redirect be triggered?

Question47: A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers

Question48: Arrange these events in sequence:

Question49: What information is required when creating a prospect manually?

Question50: What triggers a prospect record to sync from Pardot to the CRM? Choose 2 answers

Question51: In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Pardot. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?

Question52: A prospect is permanently deleted from Pardot. That prospect then fills out a new Pardot form and submits their information.
What happens to the prospect?

Question53: By default Pardot will sync with what types of accounts in Salesforce?

Question54: When is a prospect automatically removed from future email sends?

Question55: What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field?Choose 2 answers

Question56: Does an automation rule ever match a prospect more than once?

Question57: If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?

Question58: By default, which two objects does Pardot write to in Salesforce? Choose 2 answers

Question59: What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?

Question60: New feature alerts can be found at the top of the dashboard.

Question61: A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?

Question62: On which two types of domains does Pardot set cookies? (Choose two answers.)

Question63: What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

Question64: LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer

Question65: Completion Actions are retroactive.

Question66: A user creates a copy of Email Template A, makes changes and saves as Email Template B.
They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?

Question67: A user wants to set up an automated grading model in Pardot.
Which two components are required to achieve this? Choose 2 answers

Question68: What report allows you to see how successful or active a form has been on your site?

Question69: What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?

Question70: When are visitors converted to prospects?

Question71: Which standard dashboard shows the total submission across all Pardot landing pages in B2B Marketing Analytics?

Question72: How can you set a prospect's first touch campaign?

Question73: What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

Question74: What does Pardot use to track HTML email opens?

Question75: Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers

Question76: What would make the Salesforce connector become unverified?

Question77: What will undelete a prospect?

Question78: What could cause standard sync actions from occurring?

Question79: An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it.
What is a recommended way to create this type of list?

Question80: An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?

Question81: What editions of Salesforce can sync with Pardot?

Question82: A marketer performs the following actions:
* Creates a list and adds three prospects
* Deletes one of the three prospects to the Recycle Bin
* Deletes the list
What would happen as a result of these actions?

Question83: A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Pardot landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?