EMT Practice Test

1. Question Content...

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Question1: What is true about scoring? [Choose one answer]

Question2: LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

Question3: LenoxSoft's ideal buyer is a C-level executive with an employee base over 500.
Their department should either be technology or finance.
C-level is the best fit but managers should also be included as they may make purchasing decisions.
Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

Question4: Why should a company assign prospects in Pardot via Salesforce active assignment rules instead of using other Pardot assignment actions?

Question5: What is possible with a trigger in engagement program? [Choose two answers]

Question6: When mapping fields between Pardot and Salesforce how can you control the synchronization? [Choose one answer]

Question7: LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Pardot administrator take to align the Pardot user interface with the Salesforce user interface?

Question8: You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

Question9: There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

Question10: LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

Question11: LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Pardot to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

Question12: LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends. Choose 2 answers:

Question13: LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

Question14: LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

Question15: LenoxSoft would like to enable the Google AdWords connector in Pardot. Which of the following would you NOT advise them on before they enable the connector?

Question16: What is true about Pardot tracking? [Choose two answers]

Question17: Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer dat a. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

Question18: What can you do in Advanced Section of Look and Feel step in Pardot Form

Question19: Which is true about Pardot API limits

Question20: Check the lowest and the highest available Prospect's score in Pardot

Question21: What is true about page actions? [Choose three answers]

Question22: How many Social Posting Connectors is it possible to create

Question23: A Pardot administrator finds that all of the email addresses for their Pardot users have changed. What would be the root cause of this change?

Question24: How often does Pardot check for changes in Salesforce

Question25: Select available Social Media Connectors

Question26: LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Pardot and the following requirements:
* Avoid duplicates in both Pardot and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

Question27: LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Pardot best practice for preventing this issue in the future?

Question28: LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

Question29: What is true about Dynamic Content? [Choose three answers]

Question30: Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A: Low Grade | Low Score
B: High Grade | Low Score
C: High Grade | High Score
D: Low Grade | High Score

Question31: Which are true about Salesforce Engage

Question32: How many CRM connectors can be active simultaneously in Pardot?

Question33: LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends. Choose 2 answers:

Question34: Do hard bounces need to be removed from lists

Question35: What is important to remember when creating custom prospect fields in Pardot? [Choose one answer]

Question36: Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

Question37: Monthly cost of Salesforce Engage is

Question38: Upon provisioning Pardot, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

Question39: LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

Question40: How many Engagement Programs can run at one time

Question41: LenoxSoft wants a custom user role in Pardot that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

Question42: A Pardot administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Pardot?

Question43: LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

Question44: How many scheduled Engagement Programs is it possible to have

Question45: While creating Layout Templates it is possible to Import Layout from certain URL

Question46: Can we connect Twilio SMS Center via Pardot Connector?

Question47: LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

Question48: Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

Question49: LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

Question50: There is Custom Field Type in Pardot called CRM User

Question51: What is true about custom redirects? [Choose two answers]

Question52: Which activity appears on a prospect's record when they submit a Pardot form named 'Contact Us' that resides on a Pardot landing page?

Question53: Is it possible to split Dynamic List to other Dynamic Lists?

Question54: Which three Pardot asset types allow for embedded advanced dynamic content?
Choose 3 answers

Question55: Administrators can reset passwords for users

Question56: What type of Pardot field should you sync Salesforce Phone field

Question57: When you go to View HTML code section at selected Form record you can only see the iframe tag

Question58: How long can it take for Custom Object in Pardot to sync with Salesforce

Question59: Which two features would indicate LenoxSoft's Pardot instance has been authenticated and is ready to send emails?
Choose 2 answers

Question60: LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Pardot immediately. What is the correct way to handle this?

Question61: LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

Question62: LenoxSoft is using three Pardot Business Units: United States, South America and Canad a. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

Question63: There is limitation of 50 forms and 50 landing pages in Pardot Growth Edition and also you can't create more than one Scoring Category in this edition

Question64: When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

Question65: LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

Question66: Which actions can be achieved with completion actions? [Choose three answers]

Question67: LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

Question68: There is Custom Field Type in Pardot called Date/Time