EMT Practice Test

1. Question Content...

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Question1: How many variations of Dynamic Content it is possible to create

Question2: Can Email Preference Center demand for logging in

Question3: Which are true about Custom Objects in Pardot

Question4: LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

Question5: LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Pardot immediately.
What is the correct way to handle this?

Question6: With Pardot, what is the recommended way to measure the success of an email campaign?

Question7: Which one is not an email template you can create in Pardot? [Choose one answer]

Question8: You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

Question9: What is true about scoring? [Choose one answer]

Question10: Administrators can reset passwords for users

Question11: LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

Question12: There is Custom Field Type in Pardot called Date/Time

Question13: Which activity appears on a prospect's record when they submit a Pardot form named 'Contact Us' that resides on a Pardot landing page?

Question14: What is true about Dynamic Content? [Choose three answers]

Question15: There is Custom Field Type in Pardot called Email

Question16: LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

Question17: How are prospect that have started a wait step impacted when an entire engagement program is paused?

Question18: There is Custom Field Type in Pardot called Phone

Question19: LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

Question20: What is true about custom redirects? [Choose two answers]

Question21: How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Question22: Which standard connectors can be activated in Pardot [Choose two answers]

Question23: What activities can be done in Pardot's engagement program? [Choose one answer]

Question24: How many automation rules can you have

Question25: LenoxSoft just purchased Pardot and will be migrating to Pardot from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

Question26: Lenoxsoft is transitioning from their current marketing automation platform to Pardot. They have a landing page that they wish to migrate over to Pardot and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Pardot while maintaining the page's existing look and feel?

Question27: There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

Question28: LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

Question29: How many CRM connectors can be active simultaneously in Pardot?

Question30: What factors are involved in determining email deliverability?

Question31: LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

Question32: You have been asked to create a form that gathers information from prospects. This information should be available in Pardot as well as a custom build community site. How would you achieve this?

Question33: Which is not a standard role in Pardot? [Choose one answer]

Question34: Can we connect Twilio SMS Center via Pardot Connector?

Question35: LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

Question36: While creating Layout Templates it is possible to Import Layout from certain URL

Question37: When mapping fields between Pardot and Salesforce how can you control the synchronization? [Choose one answer]

Question38: What is available to choose within Repeat Rule

Question39: Is it possible for many users to edit exact same Email Template simultaneously?

Question40: Lenoxsoft wants to continue to use their existing forms. Pardot form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Pardot with their Pardot campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program.
Based on the above, which process should the Consultant recommend?

Question41: Which are Actions Available with Salesforce Connector (Choose three)

Question42: Which is true about Pardot API limits

Question43: Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

Question44: What is true about the Salesforce connector [Choose two answers]

Question45: Which one is Pardot Video Connector

Question46: How many Social Posting Connectors is it possible to create