EMT Practice Test

1. Question Content...

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Question1: Which standard dashboard shows the total submission across all Pardot landing pages in B2B Marketing Analytics?

Question2: What factors are involved with and determine email deliverability?
(Choose 2)

Question3: What can the GoToWebinar connector do?

Question4: You want to track prospects that click on a banner ad. What do you use?

Question5: A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?

Question6: What editions of Salesforce can sync with Pardot?

Question7: The baseline grade will show on the prospect profile at all times.

Question8: Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

Question9: What is Lead Qualification?(select two)

Question10: A Pardot administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?

Question11: What is the difference between a visitor and a prospect?

Question12: How can a visitor convert to a prospect?

Question13: What does Pardot sync first with Salesforce?

Question14: A marketer wants to create different Pardot lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Pardot. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?

Question15: A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Pardot.
What action will occur in Pardot?

Question16: How long does it take a drip program to start after unpausing it?

Question17: How can you delete a prospect?

Question18: The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer

Question19: What type of Information do rule step types look for in engagement studio programs?

Question20: Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

Question21: A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?

Question22: There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

Question23: How can you preview/test matches for automation rules before you run them?

Question24: LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.
Which two form field options should be enabled? Choose 2 answers

Question25: LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Pardot Administrator take to automate this process?
Choose one answer

Question26: How can you send an automated email to a prospect after they fill out a form?

Question27: What is the main difference between automation rules and segmentation rules?

Question28: What will undelete a prospect?

Question29: What does the Google Analytics connector allow Pardot to do?

Question30: Which is NOT a way to assign a custom role to a user?

Question31: Form or Form Handler? I want to use progressive profiling to personalize my form.

Question32: Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?

Question33: When are visitors converted to prospects?

Question34: By default (using business accounts) Pardot creates new records as:

Question35: By default, which two objects does Pardot write to in Salesforce? Choose 2 answers

Question36: Arrange the steps to Access a Prospect Record:
A . Select Prospect
B . Mouseover Prospects
C . Click Prospect List

Question37: LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers

Question38: What is a difference between a dynamic list and a static list?

Question39: Which adheres most closely to email sending best practices?

Question40: What user role must a Pardot user have in order to verify the Salesforce connector?

Question41: Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

Question42: LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer

Question43: If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?

Question44: What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

Question45: What happens if a prospect is removed from a drip program and later added back?

Question46: A designer wants to apply LenoxSoft's styling to assets in Pardot. Which two assets can they control CSS styling for In Pardot' Choose 2 answers

Question47: Form or Form Handler? I need to maintain my current lead flow.

Question48: What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

Question49: Does an automation rule ever match a prospect more than once?

Question50: A Pardot administrator has pre-existing HTML that they want to use to build their landing page in Pardot. Which asset should be applied during the creation of the Pardot landing page to accomplish that goal?

Question51: What information cannot be displayed as a graph (line or bar) on the dashboard?

Question52: What triggers a prospect record to sync from Pardot to the CRM? Choose 2 answers

Question53: Identify three webinar connectors for Pardot

Question54: A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Pardot asset to use?

Question55: By default Pardot will sync with what types of accounts in Salesforce?

Question56: You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?

Question57: New feature alerts can be found at the top of the dashboard.

Question58: Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

Question59: Form or Form Handler? I need to be able to edit and change my form directly.

Question60: When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.

Question61: Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)

Question62: What are the benefits of warming up an IP address?

Question63: LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.
Based on this link's format, why wouldn't it have been re-written for tracking?

Question64: If a form is added to a landing page, where will the submissions be reported?

Question65: What information is required when creating a prospect manually?

Question66: LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer

Question67: What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field?Choose 2 answers

Question68: What variable tag must be included in an email to allow prospects to manage their email preferences?

Question69: A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers

Question70: If the information in Salesforce differs from the information in Pardot, by default what information will be kept?