EMT Practice Test

1. Question Content...

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Question1: A marketing associate wants to ensure that valid and clean data is being captured in a data extension.
What should help promote good data quality?

Question2: Management at Northern Trail Outfitters would like to start sending personalized emails to its customers.
Which tools should an associate use to accomplish this?

Question3: How should users in a business unit make items accessible to users in other business units in Marketing Cloud Engagement?

Question4: Cloud Kicks has three products it wants to individually feature as the main image of an email.
Which content block type should best accomplish this design?

Question5: Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups.
Which method helps to minimize bad data?

Question6: The digital marketing associate at Northern Trail Outfitters is looking for self-paced learning content about Journey Builder functionality.
Which resource should the assoclate use?

Question7: The marketing team at Northern Trail Outfitters has been running an email series for three weeks.
Management has asked for a report of the results of the email campaign's effectiveness and performance.
Which email metric should the associate use to convey the email's visual effectiveness?

Question8: What is used to identify unique member records?

Question9: The marketing team at Cloud Kicks wants to easily report the average open rate across all email sends from journeys this month.
What should a marketing associate use to retrieve this information?

Question10: DreamHouse Realty (DR) is creating a Smart Capture form using CloudPages to capture contacts' preferences. DR has already created the data extension for the results of the form.
Which fields should DR require prior to the form being submitted?

Question11: The marketing team at Northern Trail Outfitters wants to remove customer data 30 days after it is uploaded to Marketing Cloud Engagement.
Which feature helps to regulate how long information is kept in a data extension?

Question12: Northern Trail Outfitters is implementing an email send log for tracking and compliance. A marketing consultant has already set up the process to export the data.
Which data extension setting should be used to complete the requirement?

Question13: A new marketing associate at Northern Trail Outfitters wants to learn how to use Marketing Cloud Engagement.
Which resource provides knowledge checks and community-centered assets?

Question14: A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values.
Which data type is most appropriate for this data?

Question15: The marketing team at Northern Trail Outfitters is exploring helpful features from Salesforce and third parties to assist with their marketing operations.
Which site serves as a marketplace with ready-to-install applications to extend Salesforce products and functionality?

Question16: A Cloud Kicks associate is tasked with evenly distributing a large number of subscribers from a single data extension into five new equally distributed data extensions.
Which method should the associate use to accomplish this?

Question17: In Email Studio, what is used to uniquely identify individuals with a value defined by the admin?

Question18: What is a benefit of enrolling new contacts into a nurture campaign?

Question19: Cloud Kicks (CK) has a very important new product launch coming up. CK has built an informative email to maximize awareness and interest. Management refused a giveaway as part of the campaign, but not deep discounts.
Which potential option violates CAN-SPAM specifications on subject lines?

Question20: The marketing team at Northern Trail Outfitters is exploring how they can make their promotional emails more engaging. Part of this is applying more Personalization Strings and Dynamic Content Blocks.
How should an associate test if these emails are rendering properly before sending them out?

Question21: As a best practice, which value should an associate use when creating a subscriber key?

Question22: Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added.
How should the marketing associate create the data extension?

Question23: Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience.
How should the marketing associate accomplish this?

Question24: A marketing associate at Northern Trail Outfitters wants to send the final copy of the email in Content Builder to a group of 25 stakeholders. However, when they try to select the data extension in the Preview and Test section, the data extension is not visible.
What is the reason the associate cannot see the data extension?

Question25: Northern Trail Outfitters wants to send first-time customers a welcome email with a coupon immediately after they sign up for a newsletter.
What should an associate use to accomplish this task?

Question26: Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email.
Which status describes the issue?

Question27: The marketing team at Northern Trail Outfitters wants to use a Smart Capture form to manage consent before sending SMS messages to customers.
Which feature should the associate use?

Question28: The marketing team at Cloud Kicks wants to set up a form on a landing page to collect contact information to a data extension in Marketing Cloud Engagement.
Which functionality should the associate use?

Question29: A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow.
Which CAN-SPAM classification should the associate use?

Question30: The marketing team at Cloud Kicks notices that a critical data extension is able to be modified and deleted by anyone.
What should an associate utilize to prevent users from accidentally editing or deleting these data extensions?

Question31: The marketing associate at Cloud Kicks is asked to compare goal attainment across three separate journeys at a glance in order to improve their marketing strategy.
Which feature should the associate use?

Question32: Cloud Kicks wants to review its bounces for a send.
Which feature should an associate use to view the bounce information?

Question33: DreamHouse Realty just finished an open house and has acquired prospective contact information via a physical signup sheet.
What is the best practice when this contact data is collected and entered?

Question34: The marketing manager at Cloud Kicks would like a report on the return on investment (ROI) across a series of marketing campaigns.
The ROI is being calculated using metrics stored on custom data extensions.
Which functionality should be used?

Question35: According to GDPR principles, what is a company allowed to do after collecting personal data from a client?

Question36: An associate is working on an email containing personalized content. It needs to be proofed by a reviewer prior to sending it to the audience.
Using a test data extension, which option should the associate use to meet this requirement?

Question37: The marketing team at Cloud Kicks notices that several hard bounces have occurred in their last email send.
What is causing the email to hard bounce?

Question38: Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement.
How would NTO benefit from using multiple business units in Marketing Cloud?

Question39: Which field is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement?

Question40: A marketing associate at Cloud Kicks is creating a data extension for sending order confirmation emails to clients from a journey. The data extension has three ID fields: Order ID, Product ID, and Subscriber ID.
Which ID should the associate use in the Send Relationship section of the data extension?

Question41: A marketing associate is tasked with making changes to an existing journey by reordering the emails it contains.
How should the associate meet this requirement?

Question42: The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership.
Which feature should the associate use?

Question43: Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a way to categorize content by any criteria, marketing tactic, geography, and product line.
What should an associate recommend?

Question44: Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.
The associate set up a data extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension.
What should the associate change to allow more than one record per subscriber key?

Question45: Northern Trail Outfitters (NTO) wants more insight into website traffic and behavior generated from promotional email campaigns.
Which type of tracking should the associate add to links in emails to better understand NTO's site traffic?

Question46: A marketing associate needs to create a criteria-based subset of an audience from another data extension without using structured query language (SQL).
Which data extension should the associate use?

Question47: The marketing team at Cloud Kicks is reusing an email with updated copy.
How will sending the proof with "Track Clicks" unchecked in Test and Preview allow the team to validate links?

Question48: Cloud Kicks is participating in an event partnering with athletic leagues and other sports retailers. The marketing team would like to collect consent to email attendees after the event.
What is the best practice to collect consent?

Question49: The marketing manager at Cloud Kicks would like a report on the return on investment (ROI) across a series of marketing campaigns.
The ROI is being calculated using metrics stored on custom data extensions.
Which functionality should be used?

Question50: The marketing team at Cloud Kicks believes that adding a subscriber's first name to a subject line will improve open rates. They decide to test their hypothesis with a sample set in their next upcoming email. They want the test to automatically choose the winner based on highest open rate and then send the winning subject line to the remaining population.
Which feature should the associate use to execute these testing parameters?

Question51: Northern Trail Outfitters (NTO) decided to expand into guided outdoor tours. NTO announced this new division to its customers and encouraged them to opt-in for content regarding tours. The response was low, so NTO has continued to send tour content to its clothing audience regularly.
Why does this behavior put NTO's email sending reputation at risk?

Question52: The marketing team at Northern Trail Outfitters wants to send birthday discount coupons to its recipients and to accommodate family members who want to opt in together with a single email address.
Which attribute should an associate use to uniquely identify each family member?

Question53: A marketing associate at Cloud Kicks wants to acquire new email subscribers for the company's new line of next generation footwear.
What should the associate utilize?

Question54: Northern Trail Outfitters wants to send first-time customers a welcome email with a coupon immediately after they sign up for a newsletter.
What should an associate use to accomplish this task?