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EXPLANATION
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Question1: An analyst needs to report on revenue, units, and orders by IP address.Which reporting tool should the analyst use to provide this data?
Question2: The Analyst needs to segment Data Warehouse report for mobile visits from the social, media channel. In the segment manager of Adobe Analytics following segments exist:1. Social media visits (visits where the marketing channel is social media)2. Mobile visits (visits where mobile device exists)What should the analyst do to segment the data warehouse report for mobile visits from the social media channel?
Question3: An analyst need to evaluate the "greatest gifts" email campaign. The following variables are available in Adobe Analytics:- s.campaign: Tracking Code (using the "cid" parameter) - 30-day expiration. Last Touch- prop1: Full Page URL- eVar1: Full Page URL - 30-day expiration. Last Touch- Pages: Custom page nameWhen the campaign was launched, the landing page URL was as follows:http://www.geometrix.com/products/gifts/main.html?cmp=greatest%20giftsHow can the analyst report on revenue from the "greatest gifts" campaign for the last 30 days?
Question4: The analyst needs to create a virtual report suite for traffic to the site where visitors are from a specific city.Once this virtual report suite is configured, which features will be available to the analyst? (Choose two.)
Question5: A business has a download manager that may require the user to log in or register before a download can begin. The business is interested in the following data:What drove the visitor to interact with a download buttonThe amount of revenue gathered as a result of downloadsThe download start rateRefer to the data points in the exhibit that are a part of the analytics solution design. What can the analyst determine on this solution?
Question6: An analyst needs to create a report in which the user can drill down from the marketing channels of the Last Touch Marketing Report to the Product then to the SKU (eVar1) report. The user should be able to access the report from their web browser at any time and change dates and metrics.Which reporting option enables the user of the report to perform these tasks?
Question7: While running an Adobe Analytics eVar classification report, the analyst has identified that one of the classification values should not be in this report. In order to remove only this single classification value, what should the analyst do?
Question8: Using the Adobe Analytics suite of tools, which two tools should an analyst use to identify abnormalities in a given report? (Choose two.)
Question9: How do the values of calculated metrics change from March 2016 compared to December 2016?
Question10: An analyst needs to provide reporting on the amount of revenue attributable to an internal campaign.When a site visitor clicks through an internal the promotion ID is captured on the next page in prop1 and eVar1. The prop is configured as a standard traffic variable. The eVar is set to last touch expiration.The analyst needs to report on the revenue associated with the internal campaign"homepage_promo_valentines_sale". Revenue must be attributed campaign.How should the analyst report on this revenue?
Question11: An analyst needs to deliver a Workspace to the members of the executive team on a weekly schedule. The members of this executive group do NOT for Adobe Analytics or the Adobe Marketing Cloud.How should the analyst schedule the weekly delivery of this Workspace to this executive group?
Question12: An analyst needs to provide an optimization hypothesis to increase the Paid Search spend ROL. Which optimization hypothesis should the analyst recommend?
Question13: As part of the checkout process of an e-commerce site, the following pages and events are being set in the order shown:- Page Name: Start Checkout - event1- Page Name: Shipping Information - event2- Page Name: Payment Information - event3- Page Name: Review Order - event4- Page Name: Purchase Confirmation - event5The analyst needs to create a report that the company can use to determine the page in the checkout process where visitors have the highest rate and where visitors go after falling out of the funnel.What should the analyst use to create this report?
Question14: Please answer the question using the segment in the exhibit.Which statement is true regarding the segment if "visit" was changed to "hit"?
Question15: An analyst needs to create a URL to give to the marketing department for use in a paid search campaign.The URL that the analyst created looks as follow:www.site.com/landing_page.html?cid=paid-search_jeans-campaignAfter the campaign launches, the analyst reviews the Traffic Sources report. "Search Engines - Paid". and observes NO traffic in the report.What change should the analyst make to ensure paid search traffic from the URL above is present in the"Search engines - Paid" report?
Question16: What is the proper sequence to show a completed purchase conversion funnel using the below options:- Visits- Product views- Cart adds- Checkout- Purchase- Entries- Exits
Question17: A Business Practitioner needs to report on event5 by site section using a custom variable for day of week.Which option allows the Business Practitioner to most efficiently achieve this goal?
Question18: An analyst is running the standard "Pages" report and is applying the segment shown in the exhibit.When applying the above segment to the "Pages" report, the analyst sees the following top 5 pages:1. home2. cart3. products:electronics4. search:computers:15. search:televisions:1What change should be made to remove the non-search result pages from the pages report?
Question19: An analyst needs to report on the average order value for their e-commerce site. The exhibit shows the calculated metric that is currently in place for order value. This metric returns a lower-than-expected value for average order value.Which revised calculated metric should the analyst select?
Question20: An analyst needs to create a report using a mix of pages viewed by visitors and custom events to understand where visitors abandon the process.Which type of report should the analyst create?
Question21: An analyst has a business requirement to report on video engagement of visitors who arrive via paid search on a mobile device compared with visitors via paid search on tablet?What should the analyst create to meet this business requirement?
Question22: An analyst needs to share a Workspace with a select group of individuals that may change over time.Which process should the analyst follow?
Question23: The analyst needs to create classification for the Products reports for product category. product color and product size.Where should the analyst create these classifications for the products report?
Question24: In the image of the funnel shown in the exhibit, which statement is true if the number of orders doubles?
Question25: What is the correct order of steps that are needed to set up a classification rule in the Rule Builder?
Question26: An analyst wants to create a segment to measure all instances or organic search from Google for use on the Entry Pages report. How should the analyst create this segment?
Question27: An analyst needs to report on the number of visits where the product, "Basic High Waist Jean," was viewed AND purchased within the same visit. But the analyst reported on the number of visits where the product, "Basic High Waist Jean," was viewed OR purchased within the same visit. What is the result?
Question28: An analyst needs to deliver a Workspace report to the members of the executive team on a weekly schedule in a form that is easily consumed.How should the analyst schedule the delivery of this Workspace report?
Question29: Which statement is true regarding the segment if "equals" was changed to "does not equal"?
Question30: How can the analyst correctly display "homepage" traffic?
Question31: The analyst needs to report on URLs for a site using the segment in the exhibit. The page's report is capturing page urls.The groups below represent visits in Adobe Analytics captured during the reporting period:Group A:www.acme.com/Beauty_&Fragrance/perfumewww.acme.com/Beauty_&Fragrance/foundationwww.acme.com/Beauty_&Fragrance/powderGroup B:www.acme.com/BeautyandFragrance/perfumewww.acme.com/BeautyandFragrance/foundationwww.acme.com/BeautyandFragrance/powderGroup C:www.acme.com/Cosmetics/foundationwww.acme.com/Cosmetics/powderwww.acme.com/Cosmetics/perfumeGroup D:www.acme.com/Beauty&Fragrance/perfumewww.acme.com/Beauty&Fragrance/foundationwww.acme.com/Beauty&Fragrance/powderWhich group of URLs would appear in a page's report with the segment applied?
Question32: Site conversions for men's watches have been increasing over the last month. Internal search terms are being captured in evar1. The analyst wants to capture the number of orders that are occurring in the same session in which visitors search for "Watches for Him" by creating a segment. The exhibit shows a segment that the analyst has configured.How will orders be reported with this segment applied to the "Internal Search Terms" report?
