EMT Practice Test

1. Question Content...

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Question1: As a decisioning consultant, you advise the board on the business issues for which they must use the Next-Best-Action strategy.
Which three business issues do you recommend? (Choose Three)

Question2: MyCo, a telecom company, wants to present their customers on Facebook with customer-centric mobile internet offers. What action must MyCo take to meet this business requirement?

Question3: U+ Bank, a retail bank, uses Pega Customer Decision Hubtm for their one-to-one customer engagement. The bank now wants to change its offer prioritization to consider both business objectives and customer needs.
Which two factors do you configure in the Next-Best-Action Designer to implement this change? (Choose Two)

Question4: To reference a customer property in a strategy, you need to prefix the property name with the keyword______________.

Question5: In a Decisioning Strategy, which decision component is required to enable access to the Customer properties like age, income, etc.?

Question6: U+ Bank, a retail bank, has introduced a credit cards group with Gold card and Platinum card offers. The bank wants to present these two offers based on the following criteria:
1. For both cards, customers must be above the age of 18
2. Offer both cards only if the customer does not explicitly opt-out of any direct marketing for credit cards
3. Platinum card is suitable for customers with the Credit Score > 500
As a decisioning consultant, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.

Question7: The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.
Which option allows you to implement the business requirement?

Question8: The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.

The details of the shoes are provided in the following table:

What is the number of outputs that each component has?

Question9: What is the name of the property that is automatically recomputed for each decision component?

Question10: You are a strategy designer on a next-best-action project and are responsible for designing and implementing decision strategies.
Select each component on the left and drag it to the correct requirement on the right.

Question11: U+ Bank, a retail bank, uses the always-on outbound approach to send outbound messages on different channels such as email, SMS, and push notifications. There are a variety of action flow patterns in use to meet various business and channel integrations requirements.
Due to technical reasons, the bank wants to temporarily suspend sending outbound messages and instead write the selected customers and action details to a database table for later offline processing.
What is the most efficient way to meet this requirement?

Question12: MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers' needs in the prioritization formula, to improve sales in the current quarter.
Which arbitration factor do you configure to implement the requirement?

Question13: U+ Bank uses Pega Customer Decision Hubtm to display an offer to its customers on the U+ Bank website.
The bank wants to ensure that Silver credit cards are not offered to customers under 27 years of age. They also want to ensure that Platinum cards are offered only to customers who had a positive balance in the last year.
What do you configure in the Next-Best-Action Designer to achieve this outcome?

Question14: To calculate the total number of customer responses of four actions in a group, you must use________________.

Question15: MyCo, a mobile company, uses Pega Customer Decision Hubtm to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what must you do to present offers from the two groups?

Question16: An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS channel.

If the following volume constraint is applied, how many actions are delivered by the outbound run?

Question17: U+ Bank has launched a new credit card for all customers with a premium bank account. As a decisioning consultant, you need to create actions that involve the full customer life cycle: marketing, sales, and service.
Which two valid actions do you create? (Choose Two)

Question18: U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their qualified customers. As a decisioning consultant, what best practice must you follow to include images in the emails?

Question19: A financial institution has created a new policy that states the company will not send more than 500 emails per day. Which option allows you to implement the requirement?

Question20: To which types of decisions can Pega Customer Decision Hubtm be applied?

Question21: U+ Bank, a retail bank, wants to begin promoting credit card offers via email to qualified customers. The business would like to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?